The Gate London rebrands charity Tomorrow’s People

The Gate London rebrands charity Tomorrow’s People

The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped by unemployment to transform their future and believes every young person should have the chance to build the best life they can, no […]

Zeitz Museum of Contemporary Art Africa Launches with Iconic Brand Identity

Zeitz Museum of Contemporary Art Africa Launches with Iconic Brand Identity

The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the […]

Ragged Edge rebrand for Applied Studio brings together substance and style

Ragged Edge rebrand for Applied Studio brings together substance and style

Integrated branding agency Ragged Edge has crafted a fresh brand identity for architecture practice Applied Studio. In an industry where big names can overshadow their work, Applied Studio goes against the grain. It’s grounded in substance, delivering creativity that works for the real world. Ragged Edge energised the brand around a new and exciting idea: […]

Advrty releases an immersive advertising platform for virtual reality

Advrty releases an immersive advertising platform for virtual reality

Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]

Pet Food Brand Harnesses Shoppable Content to Feed Customer Needs

Pet Food Brand Harnesses Shoppable Content to Feed Customer Needs

Inspired Pet Nutrition, the family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them. IPN has been working with add to basket tech firm Adimo to enable customers […]

Bairstow Eves Teams with Lifestyle Bloggers and Vloggers in ‘Styled to Sell’ Social Media Campaign

Bairstow Eves Teams with Lifestyle Bloggers and Vloggers in ‘Styled to Sell’ Social Media Campaign

Bairstow Eves, an estate agency business owned by property services company in the UK, has announced the launch of a social media campaign, ‘Styled to Sell’, in which it has teamed up with a selection of well known bloggers and vloggers for the first time. Bairstow Eves is an established name in the residential property […]

BT launches Taboola Feed to bring infinite scroll content recommendations

BT launches Taboola Feed to bring infinite scroll content recommendations

Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]