Thirteen years after founding Little Black Book (LBB) and quietly building a UK-headquartered business with a global footprint and + £3 million turnover, CEO Matt Cooper recently revealed a new digital archive for advertising agencies, production companies and businesses in the creative industries alongside a carefully planned UX redesign of the online platform. Founder and […]
Picnic’s new inventory quality assessment tool, PIQ, delivers 88% boost in media attention – empowering advertisers to prioritise effective ad placements Leading user-first media platform Picnic today announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage’s suitability for effective ad delivery. Initial tests have demonstrated that […]
With “The Curology Emergency Spot Patch Hotline”, skincare brand asks social media users: “What’s your skincare crisis?” On TikTok, skincare enthusiasts flock to popular hashtag #skintok to get a dose of the latest trends. But Curology hoped to reach a new audience beyond skincare enthusiasts, teaming with social agency Movement Strategy to launch “The Curology […]
Wavemaker today announced Alexia Pilavachi in the role of L’Oréal Global Media Lead. Reporting to Alex Altman, Global Client President, and Global Head of B2B, Pilavachi will be based in London and will lead the rest of the L’Oréal Global Media team based in Paris. Pilavachi will be responsible for supporting the growing Wavemaker and […]
The 26th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand […]
The sound identity will drive brand recall and recognition as Standard Chartered connects potential to possibilities in the world’s most dynamic markets. Sonic branding agency DLMDD has produced a new sonic brand for Standard Chartered, which brings the bank’s visual identity to life through sound. The sonic identity comprises a sonic logo, suite of brand […]
Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]
Men’s skincare brand Bulldog Skincare has hijacked Dry January to encourage men not to overlook their skin and to moisturise this Winter, with the help of its media agency VCCP Media. Whilst many men will be “going dry” this January, Bulldog’s cheeky campaign highlights the importance of hydration in their Non-Dry Jan campaign. Over Christmas […]
New Year’s Eve is one of the busiest moments of the year for WhatsApp, with friends and loved ones reaching out across the globe to celebrate. WhatsApp is marking the occasion with a campaign running across its owned surfaces, with a hero product –group calling– at the centre of it. “The New Year is Calling” […]
Global media, commerce and content agency mSix&Partners announces their appointment as the new ATL media planning and buying agency of Purplebricks. mSix&Partners will relaunch the UK online estate agent with its new ‘free’ to sellers proposition on Boxing Day this year with a blend of AV, OOH and high impact digital formats. Following its acquisition […]