The Social-First Brand Born Social grow event series with launch of virtual talks
Born Social Presents… the popular event series by award-winning social media agency, Born Social, is back with a new edition that gets straight to the point of social strategy for brands in 2021. Each month, Born Social will reveal a new event as part of The Social First Brand Series, exploring the social opportunity for brands and […]
The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalise and re-think their budgets. Whether they’ve had to cut down, or change their focus, almost all companies will have been affected by the current […]
ENGINE Creative is behind an innovative new Instagram campaign for Green Flag in collaboration with dancer Ashley Banjo and content creators Patricia Bright and Lauren Pope, to raise awareness of the dangers of driving without fully de-icing your car. ENGINE’s campaign will see each influencer post what seems like a typical story on their Instagram […]
Global campaign looks to reach hundreds of millions of global citizens by early 2021, sharing reliable, accurate and engaging information, via mobile, on how to prevent infection and help contain the spread of COVID-19
Out There Impact, the impact division of mobile advertising and data monetisation company Out There Media, committed to using the power of mobile technology for the greater good, today announced that it is collaborating with the World Health Organization (WHO) to launch a global mobile education campaign looking to contain the ongoing spread of COVID-19. […]
PI Healthcare, experts in stakeholder strategy for the global healthcare, device, biotech and pharmaceutical industries, has partnered with leading creative technology studio Appetite Creative to launch a global content hub. “Targeting leaders in the healthcare profession, the content hub we created is anchored in Brussels and Tel Aviv, with users assigned to the most relevant […]
Celebrate a rather unusual year with OLIVER’s novelty Santa beard, made entirely from face masks
OLIVER – the only company to exclusively design, build and run in-house agencies and ecosystems for brands – has today launched a new Instagram filter that wishes clients and staff a Merry Christmask. To celebrate a rather unusual Christmas in 2020, OLIVER has created the ‘Christmask’ – a novelty Santa’s beard, made entirely from face […]
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed. Adverty, the leading in-game platform for advertisers, agencies and […]
User consent and identity will be used interchangeably Isaac Schechtman Senior director of product strategy at BidSwitch As more laws around consumer privacy emerge and the concerns of the general populous about tracking grow, user consent and identity will become synonymous, used interchangeably in conversation. This narrative may be spread, both deliberately and inadvertently, as it […]
With the ongoing health and economic crisis, this year we will be celebrating Christmas in a very different way. However, Christmas is still a very special time of year for the French, even in such difficult times. That’s why this festive season we need to strengthen our connections with our loved ones even more than […]
Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young India is redefining dating and creating moments of connection, chemistry, and serendipity in these unprecedented times. Tinder’s campaign is a celebration of how members have not let the pandemic define what dating, flirting and social discovery means […]