Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to 190+ creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task. The new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, directed by award-winning director Jeff Low, each showing the absurdly dramatic […]
Global hotel innovator citizenM disrupts the traditional hospitality industry once more with its new app for the new era of travel
citizenM – the award-winning Dutch hotel and lifestyle company – has opened the doors to its newest hotel in Seattle’s South Lake Union neighbourhood. The opening is notable for many reasons: it’s the 20th citizenM hotel overall; the first opening of 2020, and the first on the West Coast. citizenM Seattle South Lake Union is […]
New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]
First comprehensive study into the perception of global brands since lockdown indicates the pandemic has forever changed the game of corporate survival in a matter of months, forcing corporates to prioritise the needs of consumers and staff to unprecedented levels. Perceptions of Apple, L’Oréal, Netflix, PayPal and Walmart have all seen a boost, while financial services and telco companies suffer losses to how they’re perceived.
The results of the FutureBrand Index 2020, reveal huge changes in the perception and behaviour of global corporates since the start of the pandemic. The comprehensive study, commissioned during lockdown by global brand consultancy FutureBrand, indicates that it’s now urgent for companies to proactively put the needs of their staff and employees first if they want to […]
As the shift to online shopping continues in the wake of Covid-19, Criteo delivers an omnichannel offer that synchronises product recommendations and local inventory
Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has today announced the extension of its partnership with Lengow, an impactful platform for e-traders to develop the visibility and profitability of their product ranges. The partnership will transform retailers’ ability to target offline customers by helping them to deliver more meaningful […]
Eleven & We Are Social developed creative that previews upcoming product launches
Today, a new advertising campaign, created by a partnership between creative agency Eleven and socially-led agency We Are Social, launched to drive excitement for the upcoming Samsung Galaxy Unpacked event. The advertising campaign shares a sneak peek at the product news that will be announced during the Galaxy Unpacked event on August 5th, 2020. Samsung has always designed […]
LACK OF NEW INVESTMENT ACROSS THE BOARD DESPITE EVER MOUNTING PRESSURE ON DIGITAL CHANNELS FROM COVID-19 CRISIS
More than half (56%) of UK business leaders have said they’re not planning to invest more in digital transformation – with 39% saying their plans have remained the same and 17% have even rolled back their plans – despite COVID-19 and the subsequent lockdown accelerating the need for digitisation across services. The data comes from […]
Ex-Dentsu media veteran Matt Champion to lead client development for Audience Store
Audience Store, a programmatic technology activation company, have announced a key new hire as it continues to expand its team of experts in response to a recent period of growth. Audience Store has seen significant expansion in the last year and is doubling down on their current and new business; with a drive to focus […]
Saddington Baynes levels up the standard online car configurator, creating a more interactive and immersive user experience with real-time technology.
Using innovative technology to promote their first fully electric car was a no-brainer for Honda. To capture the newness and freshness of the launch – happening first in Sweden, followed by other European markets – whilst also emulating the experience traditionally associated with dealerships, the European brand commissioned integrated production studio Saddington Baynes to develop […]
Try the three new limited edition bars and vote for your favourite
Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar. Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor’s ‘Out of the Blueberry’, Shannon’s ‘Crunchy Honeycomb’ and Gillian’s ‘Coconutty’ to see which bar gets to stay on shelves. The winner will be […]