Award-winning customer acquisition agency, The Specialist Works, has appointed Lucy Davis to Head of Brand Partnerships. The newly created role will see Davis have direct responsibility for several services, including Goodwill Works (facilitating client partnerships to deliver low cost acquisitions), Personar, the UK’s only personality-type database and email and postal data. Davis will be heading […]
DewGibbons + Partners, the London-based independent brand design consultancy, has hired former Saatchi & Saatchi Creative Director Paul Domenet to the new role of Creative Director Communications. In a distinct departure from the creative industry’s business as usual, Domenet will be developing communications as an integral part of the agency’s strategic brand design offering. He […]
VML has promoted Chris Wood to Executive Director, Europe, and Amanda Farmer to Managing Director, London, as the agency expands its global operations. Chris has led VML’s London office for the past five years in his role as Managing Director, overseeing accounts such as Premier League, Whitbread, Xbox, Bridgestone and Virgin Active as the agency […]
Verto Analytics, the world’s first single-source, cross-device audience measurement solution provider, announced two key strategic executive appointments to further position Verto Analytics as the global leader in next-generation media measurement services. Alison Murdock has joined Verto Analytics as Senior Vice President, Marketing, and is responsible for leading global brand strategy, marketing, and communications out of […]
The global TBWA network has released a powerful campaign in conjunction with International Women’s Day to stress the importance of recognizing women’s issues as everyone’s issues, most crucially in the workplace, and to echo the International Women’s Day 2016 dedicated theme: A Pledge for Parity. The campaign, branded ‘Take The Lead,’ includes a poignant two […]
Maxus has announced the appointment of Robert Marshall as its head of programmatic. Marshall joins from Rocket Fuel, where he was head of UK platform and managed client services for the programmatic marketing platform provider. With five years’ experience within programmatic, he has delivered media buying campaigns and implemented data-driven marketing strategies for some of […]
Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]
Iceland is a country where women occupy many of the top jobs, and grow up with the thinking that age and weather are just a state of mind. So it was with this in mind that Iceland’s largest consumer brand, the clothing company 66°NORTH hired an 81-year-old grandmother with no past modelling experience as its […]
Mind, the mental health charity, and Media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the […]
Dwayne Johnson launched Project Rock, a motivational lifestyle brand designed to help people everywhere achieve their goals. Project Rock focuses on being a key resource to help individuals in their journey to achieve greatness by equipping them with the right tools to use along the way. Project Rock kicks off with the release of two […]