http://www.youtube.com/watch?v=9Jc-KV0AgkY In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan. Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, […]
Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]
Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]
Communications agency Exposure is celebrating after raising £29,500 – and smashing its £20k target – for its chosen charity SE1 United, as part of a month-long charity auction that ends on the 31 October. The progress of the initiative was announced at a glittering event at the Bankside Vaults on London’s South Bank, held to […]
ADFEST unveils its 2014 theme, “Co-Create the Future”, to reflect how marketing communications in today’s world is no longer yours alone as interaction and communication between businesses and consumers are more diverse and transparent than ever. ADFEST 2014 will be held from Thursday 6th – Saturday 8th March 2014 at the Royal Cliff Hotels Group, […]
Tesco is under fire from both consumers and animal charities after it published a picture that appeared to promote getting a dog for Christmas. The image, which appears in the supermarket’s festive gift brochure, shows a child running past a blackboard that has the message “All I want for Christmas is a puppy” written on […]
http://www.youtube.com/watch?v=jDHEu_ivnAI Tourism Victoria has launched an initiative, the ‘Melbourne Remote Control Tourist’, an innovative concept allowing would-be visitors to explore and experience Melbourne virtually by directing real people on adventures in and around the city, all captured and streamed online in real time. For five days from October 9 to 13, 2013 the two Remote […]
To celebrate the Porsche 911’s 50th anniversary, the German automotive company created a ‘car symphony’ to sing itself happy birthday. Using seven generations of the Porsche 911, the cars revved their engines to belt out a unique rendition of the ‘Happy Birthday’ song. To go along with the video, the company even created a game […]
Premier League football team Everton FC has completed its rebrand U-turn with the unveiling of a new crest chosen by fans. The club launched its 2013/14 crest, which was designed by its in-house graphics team, earlier this year. However, following online protests from fans, the club almost immediately announced that it would drop the mark […]
Holiday company Thomas Cook is launching new ‘sunny heart’ branding, with new logos replacing the incumbent globe graphic. Thomas Cook says that the new visual identity and branding looks to reflect the ‘warmth and approachability’, ‘trust and personalisation’ and ‘message of High Tech, High Touch’ of the brand. The new look replaces the previous identity, […]