Tesco is under fire from both consumers and animal charities after it published a picture that appeared to promote getting a dog for Christmas. The image, which appears in the supermarket’s festive gift brochure, shows a child running past a blackboard that has the message “All I want for Christmas is a puppy” written on […]
http://www.youtube.com/watch?v=jDHEu_ivnAI Tourism Victoria has launched an initiative, the ‘Melbourne Remote Control Tourist’, an innovative concept allowing would-be visitors to explore and experience Melbourne virtually by directing real people on adventures in and around the city, all captured and streamed online in real time. For five days from October 9 to 13, 2013 the two Remote […]
To celebrate the Porsche 911’s 50th anniversary, the German automotive company created a ‘car symphony’ to sing itself happy birthday. Using seven generations of the Porsche 911, the cars revved their engines to belt out a unique rendition of the ‘Happy Birthday’ song. To go along with the video, the company even created a game […]
Premier League football team Everton FC has completed its rebrand U-turn with the unveiling of a new crest chosen by fans. The club launched its 2013/14 crest, which was designed by its in-house graphics team, earlier this year. However, following online protests from fans, the club almost immediately announced that it would drop the mark […]
Holiday company Thomas Cook is launching new ‘sunny heart’ branding, with new logos replacing the incumbent globe graphic. Thomas Cook says that the new visual identity and branding looks to reflect the ‘warmth and approachability’, ‘trust and personalisation’ and ‘message of High Tech, High Touch’ of the brand. The new look replaces the previous identity, […]
It may be facing criticism over its innovation pipeline but Apple has usurped Coca-Cola for the first time in 13 years to top a list of the world’s most valuable brands. The iPhone maker’s brand has been valued at $98.3bn (£60.83bn) by brand consultancy Interbrand, up 28 per cent year on year. Coca-Cola, which had […]
Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue. The ‘Rebranding Feminism’ project aims to re-imagine the feminist movement for today, in the context of pay gaps, stereotypes and the fact that the […]
Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]
Nokia UK has tweeted in response to the news that cats paws are able to unlock the iPhone 5s through its fingerprint sensor Touch ID. We aren’t cat-proof either… http://t.co/Awwvrzy54z pic.twitter.com/Y9X1ej1qmH— Nokia UK (@nokia_uk) September 23, 2013 The tweet follows an experiment by TechCrunch, which saw a cat’s paw successfully unlock the device, created to […]
Apple has topped the CoolBrands list again while digital and affordable luxury brands slip down in the rankings of the annual survey by The Centre for Brand Analysis. Häagen-Dazs, Ben and Jerry’s and Vogue – all affordable luxuries – are gone from the top twenty,’ says Stephen Cheliotis chairman of the CoolBrands Council, who adds […]