Raising awareness of the charity Hands On London’s 8th annual coat collection, Wrap Up London, global brand experience agency Sense extends its award-winning ‘Wrapping Up’ campaign across the UK this week – dressing famous statues throughout London, Birmingham and Manchester in the iconic red coats across for 2018. The initiative reduces cold-related winter deaths by encouraging people to […]
Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]
Beano Studios is launching Beano for Brands, a kid-first consultancy for brands wanting to engage with older kids, Generation Alpha and their parents. Beano for Brands will solve client briefs using unrivalled kids’ insight and market testing gleaned from exclusive qualitative and online research, content creation, and brand partnerships across the multichannel Beano portfolio or […]
Jonathan Mildenhall, former CMO of Airbnb, announced the launch of his brand and marketing consultancy TwentyFirstCenturyBrand along with co-founders, Alexandra Dimiziani, also a former Airbnb marketer, and Neil Barrie, former chief strategy officer at TBWA/Chiat/Day. TwentyFirstCenturyBrand is already working with high profile clients such as Arianna Huffington’s Thrive Global, Sean Parker’s Airtime, Pinterest with Ben […]
AKQA has been recognised with the highest scores possible in the Customer experience strategy services, Experience Design Services, Vision and road map, Client co-innovation strategy, Market and thought leadership, and Partner strategy criteria in The Forrester Wave: Midsize Digital Experience Agencies, Q4 2018 report. AKQA also received the highest score possible in the active digital […]
On November 3, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of […]
Durex, the world’s number one condom brand, launched a new partnership with AIDS organisation, (RED), with a disruptive new earned media campaign asking people to ‘Give A F**k’ ahead of World AIDS Day 2018. Marking the start of a three-year partnership with (RED), Durex will deliver a minimum of $5 million to support the critical […]
Absolut is launching the global Absolut Creative Competition in 20 countries across the world with the mission to find the next bold creative voice of the brand. The competition entries will be judged by leading creatives voices, with one exciting member already announced. The competition aims to celebrate creativity and harness the power artists […]
For the first time, Burger King Spain has transformed one of its establishments into a House of Horrors, a terrifying experience that lets the bravest pay for their burger with fear. The House of Horrors at Gran Vía 69 in Madrid is open from 26th October to 31st of October. The restaurant was decorated on […]
Following the recent announcement of Coldplay’s new career-spanning documentary film, ‘A Head Full Of Dreams’, design & brand consultants Rabbit Hole are unveiling a re-launch of the globally-renowned band’s interactive digital timeline, which charts Coldplay’s rise to fame, from humble beginnings in London in 1998, to their current status as one of the world’s biggest […]