Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
We Are Social, the socially-led creative agency network, has opened a new office in Hong Kong to further consolidate its global presence. The move follows the agency opening a Madrid office in September and acquiring a majority stake in Dubai-based agency Socialize earlier in 2018. Since launching the first Asia-Pacific We Are Social office in […]
To spread awareness on the Dubai Fitness Challenge 2018 (DFC) and encourage health and well-being across the Emirate, du created a motto: #WalkTheTalk, motivating its employees and inspiring the wider community to commit to the challenge and lead more active and healthy lives. To bring the idea to life, the brand, in association with […]
The Sri Lanka Tourism Promotion Bureau (SLTPB) announced a new brand identity, under the creative platform “So Sri Lanka”. Revealed at the World Travel Market trade show in London, the new brand platform “So Sri Lanka”, created by advertising agency J. Walter Thompson Sri Lanka and Landor Singapore, is grounded on the insight that Sri […]
Raising awareness of the charity Hands On London’s 8th annual coat collection, Wrap Up London, global brand experience agency Sense extends its award-winning ‘Wrapping Up’ campaign across the UK this week – dressing famous statues throughout London, Birmingham and Manchester in the iconic red coats across for 2018. The initiative reduces cold-related winter deaths by encouraging people to […]
Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]
Beano Studios is launching Beano for Brands, a kid-first consultancy for brands wanting to engage with older kids, Generation Alpha and their parents. Beano for Brands will solve client briefs using unrivalled kids’ insight and market testing gleaned from exclusive qualitative and online research, content creation, and brand partnerships across the multichannel Beano portfolio or […]
Jonathan Mildenhall, former CMO of Airbnb, announced the launch of his brand and marketing consultancy TwentyFirstCenturyBrand along with co-founders, Alexandra Dimiziani, also a former Airbnb marketer, and Neil Barrie, former chief strategy officer at TBWA/Chiat/Day. TwentyFirstCenturyBrand is already working with high profile clients such as Arianna Huffington’s Thrive Global, Sean Parker’s Airtime, Pinterest with Ben […]
AKQA has been recognised with the highest scores possible in the Customer experience strategy services, Experience Design Services, Vision and road map, Client co-innovation strategy, Market and thought leadership, and Partner strategy criteria in The Forrester Wave: Midsize Digital Experience Agencies, Q4 2018 report. AKQA also received the highest score possible in the active digital […]
On November 3, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of […]