At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
Spirit Entertainment and HMV have launched a content push to promote the release of the new John Bishop DVD, Winging It – Live. The initiative was created in partnership with content and partnerships agency Jump, with media planning and buying by Target Media, both part of Havas Group Media. Working with Bishop himself, as well […]
On Armistice Day, Truant wanted to connect young people with the realities of war by reimagining original letters from the trenches as text messages. Real diary entries from soldiers that fought in the trenches in the First World War were turned into SMS messages for the Texts from the Trenches project. These will be displayed […]
Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web). Additionally, the accreditation marks compliance with the sophisticated invalid traffic provisions (which […]
VCCP Media has negotiated a special campaign with outdoor media owners to mark the two-minute silence on Remembrance Sunday on 11th November. This year Remembrance Sunday falls on the centenary of the end of the First World War. For the first time ever, VCCP Media has arranged for c.100 digital sites across England to feature […]
10 volunteers from McCann Worldgroup UK agencies are about to set their automatic email response to “Out of Office for Good”, as they embark on the experience of a lifetime – to empower the next generation of young leaders in Costa Rica and Nicaragua. The leading agency network is collaborating with Raleigh International, the Youth-led […]
Pickering’s Gin, leading Scottish gin brand, has signed DeVries Global to promote its Gin Baubles this Christmas following a competitive pitch. The Pickering’s Gin-filled Christmas baubles sold out within minutes of being released in 2016, and the news of the novelty product broke the internet. Faced with a slew of copycats in its third year, […]
A leading Manchester-based global healthcare communications specialist is investing £500K into the launch of a new clinical trial recruitment agency. Havas Lynx Group, which employs 350 people at offices in Princess Street and Kings Cross in London, has created Havas Lynx Faze to address the growing trial patient recruitment challenge, whereby 80 percent of studies […]
Mitchell & Ness continues to build its portfolio of licenses by announcing a new partnership with the National Collegiate Athletic Association (NCAA). The deal is in addition to existing license agreements with The National Basketball Association (NBA), National Football League (NFL) and MLS (Major League Soccer), which all enable the nostalgia brand to bring its […]
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management, announces the opening of a Singapore office. With this new expansion, Impact further extends its global footprint in APAC; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to a […]