February 8th wasn’t just another day in the office for the nearly 5,500 Bacardi employees around the globe who ditched their desks and hit the streets, visiting hundreds of bars around the world to reignite the company’s entrepreneurial spirit and culture. The first annual “Back to the Bar” was timed to coincide with the company’s Founder’s Day […]
Cardiovascular disease is Ireland’s number 1 killer, but 80% of premature deaths are preventable. So, a new hard-hitting campaign from the Irish Heart Foundation, #showsomeheart, developed by award-winning Dublin creative agency Boys and Girls asks Ireland to “Show Some Heart” and offer support for those affected or impacted by cardiovascular disease. Empowering, confident and contemporary, […]
A new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box […]
The Legend of Jagannath, a documentary produced by Creativeland Pictures, the entertainment division of the Creativeland Asia Group, for National Geographic channel is now available on Netflix. Directed by Sajiv Kurup, Executive Director, Creativeland Asia Group, “The Legend of Jagannath” is a documentary which presents a comprehensive story of the famous Ratha Yatra – The Festival […]
McCann Worldgroup announced its continued partnership with Mobile World Congress for the 7th consecutive year. One of the longest-standing partners of the event, McCann Worldgroup is the only major advertising communications agency network to partner with Mobile World Congress since its inception in 1996. Under the theme “Mobile: The Next Element”, Mobile World Congress 2018 […]
Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]
Mark Tutssel was named executive chairman of Leo Burnett Worldwide. Rich Stoddart, currently president of Leo Burnett Worldwide, is leaving to pursue a new venture. In his new role, Tutssel will focus on creative excellence and growth, igniting the collective firepower of the global network on behalf of clients and leveraging the special culture of […]
evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]
Armadillo CRM, the CRM specialist agency which works with brands such as McDonald’s, hotels.com and Disney, announces a management buy-out of the business. Chief executive officer, James Ray, executive chairman, Chris Thurling, and chief financial officer, Andy Brown all take a stake in the company in its 25th anniversary year. Based in Bath and with […]
Veloforte, the multi award-winning, 100% natural endurance nutrition brand, has appointed Fusion Media to handle their PR brief for the UK market. Fusion Media‘s PR brief focuses on engaging specialist, consumer and lifestyle media with the brand as they target the growing audience of cyclists and active sports in the UK. Founded in 2016, Veloforte […]