M&C Saatchi and Mad Ruffian launch the FIA Foundation and AA Charitable Trust’s Christmas campaign, ‘Make it Home for Christmas’, an online and social campaign which aims to highlight the fatal danger of texting and driving. Set to Bing Crosby’s 1943 hit “I’ll be Home for Christmas”, the film shows a father and daughter innocently […]
For the first time in 7 years it snowed across the UK. With snowfall becoming so rare, it didn’t just make the front page of every major paper in the country – it was even celebrated. So the thought of losing it forever would be devastating. Martin London saw this as an opportunity to get […]
Scotland’s largest PR and digital marketing agency, BIG Partnership, has boosted its team with the appointment of three experienced marketing specialists. Natalie Hilton joins BIG as a senior account manager in the Aberdeen office where she is responsible for delivering integrated strategies, with clients including Stewart Milne Group, KPMG, Oil and Gas Innovation Centre and […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Ruchita Zambre is star who has been shining in India for a while now. She has over 12 years of experience, working in a good mix of animation, multi-media and mainline agencies. Now […]
There’s nothing more frustrating than having your mobile phone die on you – particularly when you’re out and about in a busy city like London. Gadget insurance provider Protect Your Bubble know this all too well, so has decided to bring charging facilities to London’s Southbank. Guests are able to re-juice their devices free of charge […]
To mark its second year as an official strategic partner of Alzheimer’s Society and Alzheimer Scotland, HSBC UK is launching #GiveAMemory – a social and retail campaign that talks about the value of memories, especially at Christmas. The campaign highlights the tools HSBC UK provides to help those living with dementia, including their new ‘Managing […]
The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award at the 2018 Festival. Piyush Pandey, Executive Chairman and Creative Director Ogilvy South Asia won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking […]
Manchester based creative consultancy Brandon makes a point of cutting out the bull in marketing, using language we all know and understand. So, in 2017 the team decided to turn this into a fun Christmas game to send out to those they work with, friends and family – with a good dose of Northern humour […]
Unlimited Group, the home of experts in the impact of art and science, have forgone the usual client Christmas cards and instead explored today’s attitudes to unsolicited direct marketing through its #giftofahello project – a recreation of a 1970s social experiment by sociologists Phillip Kunz and Michael Woolcott. The original behavioural test involved sending 578 […]
Pro skier Julian Carr is launching a new campaign to create the world’s first crowd-funded Super Bowl ad, hoping to raise awareness of global warming in an initiative paid for and run by “we, the people.” Via the global crowd-funding platform Kickstarter, Carr is asking people to help raise the $5.5 million needed to buy 30 seconds of airtime during the Big Game, which boasts TV’s biggest live audience, on […]