Unilever, one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products, has appointed independent digital agency, AnalogFolk as digital Agency of Record for the Food brand portfolio in the UK. AnalogFolk will look after brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s, Bovril and Maille delivering against digital ambitions at […]
Acceleris, the multi-award winning communications agency has announced its acquisition of London and Dubai based PR and Communications agency Limelight, in a move which will create a new force in national and international reputation management. The new agency will have offices in London, Harrogate and Dubai and will be in the UK’s Top 20 agencies […]
Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]
Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary. To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning […]
Grad life is hard, but I’ve always been told the hardest things yield the greatest rewards, and that’s especially true in this case, because the reward is your first job in the marketing industry. Not just an internship or a placement, a fully fledged, all the bells and whistles, proper job. As a recently graduated […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Souvik Datta has been a creative beacon in India for over 17 years now. Creativeland Asia’s executive creative director has previously worked for some of India’s leading agencies and his work has also […]
GSK Consumer Healthcare has appointed Tamara Rogers as its Region Head of Europe, Middle East and Africa. Tamara, who joins GSK from Unilever, will report to Consumer Healthcare CEO Brian McNamara and become a member of his Strategic Leadership Team. Tamara joins GSK on 8th January 2018. Tamara succeeds Erhard Heck, who is retiring from […]
Quantcast, one of the world’s largest AI-driven audience behaviour platform for the open Internet, announced the appointment of Rob Horler as Chief Operating Officer effective immediately. In this newly-created executive role, Mr. Horler’s responsibilities will include oversight and leadership of global commercial operations, including the sales and services organisation, as the company prepares for its […]
Finn Partners, one of the biggest independent PR firms in the US, has acquired over 22-strong, London-based Brighter Group. SI Partners advised Brighter Group on the deal. Brighter is one of the biggest independent travel and tourism PR and marketing consultancies in the UK. New York-headquartered Finn Partners is targeting further acquisitions in the UK […]
Starting 2018 with a bang, leading influencer marketing agency Influencer Matchmaker has just confirmed the addition of multi-talented influencer Sug-Sean Webster to its stable of online talent. Sug-Sean has collaborated with the likes of Topman and Dolce & Gabbana, and has recently featured in a television campaign for NEXT. A multi-talented influencer specialising in fashion, food, […]