EcoAct launches new brand identity by Mr B & Friends

The international climate change consultancy EcoAct has launched a rebrand with a new visual identity designed by brand, creative and digital agency Mr B & Friends.

The new brand has been designed to provide a clearly focused solution for companies and regions looking to manage their climate change impacts. Following the acquisition in July 2017 of Carbon Clear, a major player in the UK environmental sustainability marketplace, the two companies will now align under the same operational name of EcoAct. The move to one brand positions EcoAct as the leading provider of climate change related solutions in all its key markets: Europe, USA and Africa.

Rachel Hunter, Director of Marketing and Communications at EcoAct, commented: “EcoAct’s new brand inspires confidence. Through direct and clear language, presented in a clean, bold and modern aesthetic, it’s a brand that stands for progress. When navigating climate change impacts feels like a maze, we believe EcoAct are the partners you need to show you the way.”

Kate Gorringe, Creative Director at Mr B & Friends, who led rebrand, commented: “It was genuinely exciting to work with a company with such a distinct and unified sense of purpose – the passion from everyone at EcoAct shone through during the brand workshop we undertook, and gave us a clear direction for the brand; one built on positivity, expertise, simplicity and confidence.”

EcoAct works with international clients to meet the demands of the Paris Climate Change Agreement, offering solutions to companies’ sustainability challenges. Service offerings available across the global sustainability market include: assessing climate change risks and opportunities; strategic planning and target setting; managing and reducing energy and carbon emissions, and working with climate finance projects.

Source: Mr B & Friends

  Brand Identity, Branding, Design, EcoAct, Environmental, Marketing, Mr B & Friends, Sustainable, UK