The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young children.
They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is. Directed by Jeff Labbé of Academy, the films have a cinematic quality.
Andrea Newman, Global Head of Marketing – Wealth & Brand Communications at HSBC said, “2016 marks a year of significant effort by HSBC to continue to drive awareness of our wealth credentials through HSBC Premier. This campaign once again demonstrates our commitment to producing empathetic communications that resonate with our clients.”
Kate Stanners, Chief Creative Officer of Saatchi & Saatchi London, said “Life writes the best stories is a campaign idea based on the premise that you reach a point in your life when you can reflect on the unpredictability of your journey so far, and look forward to the adventure yet to come.”
The new campaign is designed to attract customers to Premier and increase assets under management.