Hughes Electrical ‘Get Your Home Christmas Ready’

BIRD London launches first campaign for new client, Hughes Electrical

BIRD London has launched its first campaign for Hughes Electrical, titled “Get Your Home Christmas Ready.” As the largest independent electrical goods retailer in East Anglia, Hughes has been serving customers since its founding in 1921—over 103 years of trusted service. This campaign draws on the joy and nostalgia of famous Christmas lyrics, creating a festive, recognisable link between the brand and the holiday season.

After securing the account in a competitive pitch earlier this year, BIRD London is collaborating with Hughes on a marketing transformation to expand brand awareness beyond its established base in East Anglia and across the UK. The festive season puts household appliances under intense pressure, with fridges overstocked, ovens working overtime, and freezers pushed to the limit before, during, and after Christmas Day. Amid the bustle of a full house with family and friends, appliance reliability becomes essential. BIRD London’s OOH campaign, featuring memorable assets, positions Hughes as the trusted choice for appliance needs—especially when the unexpected happens, like a fridge breakdown.

BIRD London’s OOH campaign for Hughes Electrical playfully reimagines classic Christmas lyrics like Baby, It’s Cold Outside and Jingle Bells, blending these festive references with Hughes’ distinctive look and feel. Each ad features hand-drawn, bespoke backgrounds that bring the lyrics to life, all culminating in the tagline, “Get your home Christmas ready.” Media placement for the campaign, which runs from November through December, was managed by Palace Project.

Emily Stoten, Marketing Director, Hughes Electricals said “Every home has to work harder at Christmas, and electricals take most of the strain. Ovens are on non-stop and fridges are full to the brim. That’s why we want to make sure people have the electricals in their home that are up to scratch. In our first advertising campaign with BIRD London, we used classic Christmas jingles to prompt customers to think about getting a new fridge or oven before the whole family turn up expecting to be fed round the clock. Christmas should be about family fun, not hosting hell, and we couldn’t have found a better advertising partner to sprinkle joy into our advertising”

Steve Parker, Strategy Director and Founder, BIRD London said “We’re extremely proud to be working with the team at Hughes. We’re on a mission to put joy and emotion into a category that can sometimes feel a bit obsessed with technology, and not that interested in the people who use it. Hughes are all about the people, and this work captures that spirit and channels it into the festive season”

Source: BIRD London

  Advertising, BIRD London, Campaign, Christmas, Hughes Electrical, Marketing, OOH, UK