Following on from ignis’ recent work for Calvet, the agency announced the launch of a new campaign for J.P. Chenet. They were approached to create a unique and clear voice for the brand whilst highlighting its new, smaller format offering.
The brand, known for its unusual bottle shape and broad flavour appeal, has been given a full refresh. The campaign showcases its increasingly popular single serve, encouraging a guilt-free ‘me moment’ that allows its audience to enjoy a single serving of great French wine.
“There’s a growing thirst for pleasure in moderation. Why not enjoy the one glass? J.P. Chenet has always allowed consumers to simply enjoy French wine, without the stuffiness or jargon of our competitors. Heroing the smaller format is a natural evolution of our commitment to be ahead of the curve, and create products that people love to drink,” says Mark Kears, J.P. Chenet’s UK Managing Director.
“We wanted to create something that celebrates the brand’s vibrant personality but also how its audience engages with wine”, says Nick Peters, Ignis ECD at ignis. “We took an Alice in Wonderland visual theme and gave it a playful French twist. The campaign presents each 18.7cl bottle as a small, personal treat to be enjoyed whenever and wherever you want to.”
The campaign goes live UK-wide on 1st October across multiple OOH sites.