LG has unveiled a witty Scandinavian ad campaign mocking Apple, HTC and Samsung smartphones.
Created by M&C Saatchi, Stockholm to promote the new LG G2 smartphone, the mobile banner ads can recognize the brand of smartphone they appear on, and respond accordingly.
HTC users receive a “Tired of charging your HTC One?” message, followed by a second message urging them to switch to the LG G2 which boasts 30% longer battery life.
Apple iPhone users get the message “Hard to read this on your iPhone?” in tiny print and a second message trumpeting the large 5.2-inch FHD (Full High-Definition) IPS (In-Plane Switching) display of the LG G2, while Samsung Galaxy owners are asked “Waiting for your Galaxy to catch up?”, followed by statistics on the LG G2’s faster processor.
You must be logged in to post a comment Login