Dark Horses invites fans into Chelsea’s superstar footballers’ group chat as the players enjoy their first-ever winter break, in its latest work for the football club

Dark Horses invites fans into Chelsea’s superstar footballers’ group chat as the players enjoy their first-ever winter break, in its latest work for the football club

As the Premier League concludes its first-ever winter break, Dark Horses knew fanatical football fans would be desperate to know just how their favourite players were using their week off. To bring those fans closer to all of their favourite Chelsea superstars, the agency has created “Chels Chat”, a 2-minute video that, literally, invites the […]

Imagination China builds vivo’s industry-first concept store experience

Imagination China builds vivo’s industry-first concept store experience

Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]

Ashton Kutcher & Motorola put people’s smartphone addiction to the test

Ashton Kutcher & Motorola put people’s smartphone addiction to the test

Motorola teamed up with actor-turned-startup investor Ashton Kutcher in this new commercial that aims to illustrate people’s dependency on their smartphones. Participants were invited to sit alone in a square cubicle facing a large mirror, with their hands placed on a transparent tabletop. Their mobile phone was left on the table, placed between their hands, […]

Smartphones overtake laptops as number one internet device

Smartphones overtake laptops as number one internet device

A third now see their smartphone as the preferred device to access the internet, while 4G subscriptions grew tenfold over the course of last year. Smartphones have now overtaken laptops as the most popular device for getting online, with record ownership and use key drivers. This is according to Ofcom’s 2015 Communications Market Report, published, […]

IML Worldwide Launches Survey App

IML Worldwide Launches Survey App

IML Worldwide, a specialist in the provision of interactive event technology and the global leader in harnessing audience insight has launched an interactive SURVEY app. Designed to complement IML’s existing audience insight products and services, SURVEY provides event stakeholders with an easy-to-use ‘in-meeting’ tool for creating customizable questionnaires. The new IML SURVEY app works on […]