Litehouse Inc. Enlists Food and Beverage Agency Quench to Launch Guy Fieri’s Flavortown Sauce Brand

National campaign includes digital, social media and integrated media planning

Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to food and beverage marketing agency quench to create a fully integrated campaign to launch the sauces nationwide.

The campaign, which kicked off in July, includes digital advertising, social media, and integrated media planning and execution.

“Flavortown is a big brand with big potential. Each sauce is a testament to Guy’s reputation as a connoisseur of bold, unforgettable and craveable flavors,” said Litehouse Inc. VP of Marketing and Communications Paul Hemmingway. “In the end, this is a sauce America is going to love. It’s up to quench to help tell the Flavortown sauce story and make that connection happen.”

The Flavortown lineup includes nine sauces, including four barbeque flavors and five dipping sauces. Among them are Honey Money BBQ sauce, Top Secret Sauce, Mop BBQ sauce and Guy’s Famous Donkey Sauce. The line-up is available at retailers nationwide.

“Guy Fieri is an icon in the food and beverage industry – as a chef, restaurateur, TV personality and brand builder. When you get a chance to work with someone like Guy and help launch a product that he created, that’s a special opportunity,” said quench CEO Michael Pavone. “But that’s only the first step. We don’t want to just launch Flavortown sauces, our job is to grow it.”

quench is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa.

Litehouse Inc. is 100% employee owned and a leader in refrigerated salad dressings, dips, sauces, cheese, and other consumer packaged goods. In addition to Flavortown, the company’s portfolio includes Organicville, Sky Valley, Veggiecraft Farms and California Pizza Kitchen.

FLAVORTOWN CREDITS

• EXECUTIVE CREATIVE DIRECTOR: Peter Harris
• ART DIRECTOR: Filiberto Cervantes
• COPYWRITER: Andrew Norris
• ACCOUNT DIRECTOR: Ami Lawson
• ACCOUNT SUPERVISOR: Olivia Hort
• COMMS DIRECTOR: Lisa Corry-Godby 
• PROJECT MANAGER: Jillian Pearlman-Mehalick
• PRODUCTION SUPPORT: Anh Ly Huynh

• PRODUCTION COMPANY: Parody Studios (Philadelphia)
• DIRECTOR: Sara Shelton
• DIRECTOR OF PHOTOGRAPHY: Kent Willard
• PRODUCERS: Nick Smalarz and Steve Snyder
• PRODUCTION DESIGNER (MASK): Timothy Stevens 
• POST-PRODUCTION: Parody Studios
• EDITOR: Alex Ayabe
• VFX: Daniel Gauthier
• COLORIST: Ryan Berger
• SOUND ENGINEER/DESIGNER: Matthew Whiteford

Source: quench

  Advertising, Campaign, Flavortown, Guy Fieri, Launch, Litehouse Inc., Marketing, Quench