Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

http://www.youtube.com/watch?v=dhuUhaNIWLQ

The team behind Never Hide Films has created this memorable ad for sunglasses brand Ray-Ban with anamorphic desk objects.

Borrowing heavily from fellow YouTube user Brusspup, this “Super Clever Sunglass Illusion” features seemingly ordinary items on a desk, which turn out to be hyperrealistic anamorphic cut-outs when viewed from another angle.

The only item on that desk that is not an illusion is the pair of Ray-Ban sunglasses, making us viewers focus on the only “real” object within the video.

  Advertising, Creative, Digital, Eyewear, Glasses, Innovation, Never Hide Films, Ray-Ban, Video, YouTube