Recipe wins ride-hailing app Kapten’s account

Recipe has been appointed lead digital and social agency for the UK for ride-hailing app, Kapten, following a three-way pitch process.

French owned Kapten launched in London, with TfL approval, in May 2019. The company is the 2^nd largest car-booking app service in France, with plans to expand into a further 15 cities by 2020.

Recipe will be working with Kapten on developing the strategic and creative direction of their social channels, as well as local activations and social campaigns that will go live from Autumn 2019.

Matt Bassant, Marketing Director said, “Having worked with Recipe in a previous life and enjoyed working collaboratively together, I’m delighted to have the opportunity to work together again as we launch major growth plans.”

Recipe will be working with Kapten’s appointed media agency, 7stars.

Source: Recipe

  7stars, Agency, App, Business, Digital, Marketing, Mobile, New Account, Recipe, Ride-Hailing, UK