River Island exclusively launches The Samantha Faiers Edit

River Island announced the latest kidswear collaboration with TV star and personality Samantha Faiers for an exclusive edit.

The 30-piece collection will launch this October half term offering trend-led separates for boys and girls across the RI baby (0-18 months), mini (0-5 years) and kids (5-12 years) ranges. With a nod to the party season, little ones can steal the limelight in casual yet chic designs in options across clothing and accessories.

Talking of the edit, Samantha comments: “I was so excited to team up with River Island because I have always loved the brand – not only for myself but also for the kids. I find it’s the only retailer that sells childrenswear that’s really on-trend and I love that! I’m really pleased with my edit; it was a difficult decision as I liked so many pieces, but these are perfect for all occasions.”

Samantha’s daughter Rosie models the hero of the collection, the adorable red tartan dress in a premium tweed fabrication – a girly piece for Rosie who adores dressing up.  Little Paul on the other hand prefers a more comfortable option and opts for a laidback colour block tracksuit, great for little dudes on the go who still want to look crisp this Winter.

The collection was shot at Samantha’s home as loved by fans of The Mummy Diaries and can be seen in a forthcoming episode of the shows season 6. Episodes showing Samantha’s journey of working on the edit are also due to be aired this week.

The RI x Samantha Faiers Edit will be available online at www.riverisland.com and River Island’s Lakeside store with prices starting from £15.

Source: River Island

  Childrenswear, Clothing, fashion, Kidswear, Marketing, partnership, Product Launch, River Island, Samantha Faiers, The Samantha Faiers Edit, UK