Creative marketing agency RPM has announced the promotion of Tim Jones to the role of Creative Director.
Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s next phase of growth: An evolution and agenda that will see them compete both on output and in culture with the leading creative agencies in the industry.
Rob Wilson, Head of Creative and strategy at RPM said: “I am delighted to announce Tim’s promotion. Tim has played a huge part in the growth of RPM over the past few years. Not only is he an amazing creative but his working style and eye for talent means our creative offering has never been stronger. We are looking forward to see what Tim has planned for the agency this year.”
Jones added: “For two decades RPM has led the way on brand experience. And now that the entire industry is finally talking about the power of experience as a guiding principle to brand building, I am looking forward to proving our creative potential and getting the briefs and the recognition we deserve. Archaic, inefficient ad agencies beware – we are coming for you.”
Jones will be overseeing the creative on all of RPM clients including Heineken, Virgin Holidays, Diageo and Sky. Head of Creative Shopper Ryan Thomas, and Head of Creative Brand Experience, Ben Woolf will report into Jones.
RPM had a very successful 2015 with revenue growth building year on year and 7 new business account wins across numerous brands including Johnnie Walker, Berocca (Bayer), Hammer, Ikano Bank and Wahaca.