It introduces the âKing of the Unexpectedâ â a brand advocate who extols his love of living a life full of âunexpectationsâ. He lives for the buzz of anticipation and the thrill of the unexpected, which is why he plays online slots at Sky Vegas.
The through-the-line campaign, which comprises Digital, Social, TV, OOH and Radio activity, breaks with online pre-launch films, OOH and Digital display on Monday 12 February ahead of its official unveiling on TV on Friday 2 March. It runs for four months with media planning and buying through Mediacom Leeds.
Nigel Roberts, creative director at krow said: âThe thrill of anticipating the unknown and the unexpected is a fundamental human emotion. So this campaign taps into that, and will continue to celebrate it in a series of fun and unexpected ways.â
krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous incumbent was mcgarrybowen.