Sky Vegas positioned as ‘Experts of the Unexpected’ in debut campaign from krow

krow has unveiled its first campaign for Sky Vegas since winning the business in December 2017, positioning the online casino as the Experts of the Unexpected.

It introduces the ‘King of the Unexpected’ – a brand advocate who extols his love of living a life full of ‘unexpectations’. He lives for the buzz of anticipation and the thrill of the unexpected, which is why he plays online slots at Sky Vegas.

The through-the-line campaign, which comprises Digital, Social, TV, OOH and Radio activity, breaks with online pre-launch films, OOH and Digital display on Monday 12 February ahead of its official unveiling on TV on Friday 2 March. It runs for four months with media planning and buying through Mediacom Leeds.

Nigel Roberts, creative director at krow said: “The thrill of anticipating the unknown and the unexpected is a fundamental human emotion. So this campaign taps into that, and will continue to celebrate it in a series of fun and unexpected ways.”

krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous incumbent was mcgarrybowen.

Source: krow

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