Premium users are invited to submit their personal Wrapped stats to be “Overshared” publicly in one of six major foot traffic hubs around the world:
Times Square in New York City, Piccadilly Lights in London,Forum Des Halles in Paris, Eaton Center in Toronto, Rosa-Luxembourg-Platz inBerlin and Melbourne Square in Australia.
Created by Spotify, and produced by Grand Visual, the dynamic digital OOH creative features the user’s profile picture alongside their top artists, songs, and genres, and time spent listening.
Wrapped has already graced traditional billboards across the world, but this is the first real-time multi-market OOH activation for the music brand.
Source: Grand Visual