St Luke’s wins Scotch Malt Whisky Society brand pitch

The Brand Consultancy arm of St Luke’s has won the brand brief for The Scotch Malt Whisky Society, following a three-way competitive pitch. The review was handled by Oystercatchers.

Work to define The Scotch Malt Whisky Society brand with a new visual identity and execution that will bring to life the marketing, communications and member experience, is set to launch summer 2018. St Luke’s are working in partnership with long-term collaborators, NB Studios who will bring their design expertise in the spirits category to bear on the brief.

Kai Ivalo, Marketing Director at The Scotch Malt Whisky Society, said: “In our 35th anniversary year, we are very excited to be working with St Luke’s to enhance the overall experience we offer to our members.”

The Scotch Malt Whisky Society is the world’s leading whisky club, founded in Edinburgh in 1983 and now with a community of around 26,000 whisky-loving members in the UK and around the world. The Society bottles cask strength, single cask whiskies from more than 130 distilleries in Scotland and beyond, and serves its exclusive whiskies in three private Members’ Rooms in the UK as well as through a network of international partner bars.

Ed Palmer, Managing Director at St Luke’s, said: “We are thrilled to be working with The Scotch Malt Whisky Society to help them further improve their offering to members and develop their unique proposition in the whisky world.”

St Luke’s Consultancy has established itself in recent years working on numerous projects with clients such as Mothercare, ELC, Littlewoods, Very and Majestic Wine.

Source: St Luke’s

You must be logged in to post a comment Login