Behaviour change agency, 23red, has worked with the Department for Environment, Food and Rural Affairs (Defra) on a creative campaign to enable the public to spot the signs of deceitful animal suppliers. Called ‘Petfished’ the campaign takes its name from the term ‘catfishing’, the practice of pretending to be somebody else on social media. It […]
New model, offering and leadership team
Purpose-driven creative agency 23red, today announced the launch of its Vision 2020 initiative and a full agency restructure. It includes a fresh leadership team, a newly created PR offering led by ex-freuds director, Jody Hall and the promotion of Tristan Cavanagh to Creative Director. Building on their award-winning results for clients including Network Rail, NHS Blood […]
Independent behaviour change agency, 23red, has worked with sustainability experts WRAP, to develop and launch Stand Up For Food month; – a dedicated month of action within the Guardians of Grub campaign to help reduce the amount of food wasted within the UK hospitality sector. Throughout September, the UK’s busiest bars, pubs, restaurants, hotels, cafes, […]
In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a UK media first, the campaign turns three full motion […]
23red, Eden Project and The National Lottery Community Fund have launched the first in a series of pop-up events aimed at generating awareness and participation in The Big Lunch. On the first weekend in June each year, more that 6 million people take part in The Big Lunch, an initiative that brings people together to […]
23red and The National Lottery Community Fund have launched a new campaign, ‘Big Little Moments’. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up to help families give their babies and very young children the best possible start in life. This latest work revolves around the idea that […]
Big Lottery Fund (The Fund) has announced its rebrand to The National Lottery Community Fund. 23red was appointed last year to undertake a strategic review of how the People in the Lead strategic framework was being interpreted across the business, as well as develop a brand narrative for The Fund and review whether a rebrand […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]
The Department for Transport and 23red have launched the latest execution of the THINK! campaign, made in conjunction with production company Fully Focused, that aims to encourage young people to confront their friends about drink driving. THINK! is the UK government’s designated road safety campaign, established in 2000. This specific execution delivers on THINK!’s proposition […]
Creative agency 23red has secured a partnership between ITV2 and NHS Blood and Transplant which will see Love Island stars front a campaign to attract young blood donors. The Love Islanders will form the ITV2 Blood Squad to help quell young people’s fears about blood donation and encourage them to register and book an […]