Above+Beyond, the creative agency for the Audience Age, announces the promotion of Brand Services Director, Tom Bedwell, to the newly created position of Managing Director. Bedwell joined Above+Beyond in July 2016 from McCann London, where he was Managing Partner, leading the agency’s MasterCard account and all of its content marketing initiatives around the sponsorship of […]
Above+Beyond has strengthened its creative department with two new hirings – Creatives Ben Gough and Jordan Dale. Gough is a recent runner-up in the 2017 Homespun Yarns short film competition for his film ‘How A Kite Flies’ – a humorous yet heart-warming story of loneliness narrated by Sir Ian McKellen. He has worked as a […]
Betway, the global online betting company, has launched the second of two new episodes under its “For the Love of the Game†platform, taking inspiration from the golden age of cinema. ‘Temple’ follows ‘Lair’ in dramatising the ‘For the Love of the Game’ campaign thought, that when the game’s on everything else is a mere […]
On November 14, MarComm News attended Creativebrief’s BITE Live event in London. The main theme of the day was going from insight to action and transforming the richness of ideas into real business value. BITE Live invited some of the world’s leading brands and their agency partners to reveal how they have turned cultural and […]
Above+Beyond, the independent creative agency for the audience age, has appointed Ed Cox to the new role of Media Partner. He joins Above+Beyond from Havas, where he is the Managing Director of Forward Media, the agency Havas set up to manage the O2 business. Cox has an extensive background in media, data, and integrated communications as […]
Joanna Borton is joining Above+Beyond as its first Creative Services Director, and will sit on the board with CEO Zaid Al-Zaidy, ECD David Billing, Brand Services Director Tom Bedwell and Creative Directors Rapha Campos and Ben da Costa. Borton joins from 180 Amsterdam, where she was Head of Project Management. She has previously worked for […]
Betway has launched a new TV campaign to show how its app can bring football to life and get fans closer to the game – so close in fact, they feel like they are actually there. The ‘Bring the Game to Life’ campaign, which is created by Above+Beyond, has launched to coincide with the start […]