Betway app lets football fans get closer to the action in new TV campaign

Betway has launched a new TV campaign to show how its app can bring football to life and get fans closer to the game – so close in fact, they feel like they are actually there.

The ‘Bring the Game to Life’ campaign, which is created by Above+Beyond, has launched to coincide with the start of the Premier League and will air throughout the football season across the UK and Ireland.

The TV ad shows a Betway customer using the app on his mobile in everyday places such as at a train station and on a bus. The app transforms everything around him into the heightened reality of the world of football and he immediately feels he is drawn right into the heart of the action.

The TV ad will run as a 30-second spot to air in the UK and Ireland around UK domestic league and cup games, with a 40-second version for the Champions League highlights show and live England internationals on ITV.

Betway’s Marketing Director, Anthony Werkman said: “Our app has successfully brought fans closer to the action, by enhancing their overall betting experience. The new TV campaign captures this and will ensure more football fans across the UK and Ireland get a chance to experience this thrill.”

Nic Ost, Managing Partner at Above+Beyond, said: “Betway continues to challenge the betting sector conventions. We were briefed to provide a smart and visually rewarding campaign that expresses Betway’s deep understanding of how their customers really feel and what really gets them engaged and excited.”

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