NCS And Karmarama Collaborate With Young Musicians To Create Original Music Featuring The Opinions Of British Teenagers
NCS And Karmarama Collaborate With Young Musicians To Create Original Music Featuring The Opinions Of British Teenagers
esure appoints Karmarama to launch new brand strategy
As esure looks to develop a new group brand purpose, the insurance company has appointed Karmarama, part of Accenture Interactive to help position the esure Group as a leading force to redefine the role of insurance in our day-to-day lives. Karmarama will be taking an insight-led approach. The strategy will use semiotics, netnography and ethnography, […]
Business Reconsidered: Organisations Must Rethink their Fundamentals, Reveals New Fjord Trends Report from Accenture Interactive
Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience
Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]
IRFU and ROTHCO Help Colour-Blind Rugby Fans ‘See Green’ with Innovative Chrome Extension
Every four years, the Irish Rugby Football Union sees an influx of supporters for the national team – not only in the country, but around the world. The Rugby World Cup is a competition that all die hard and fair-weather fans get behind and Irish supporters are notorious around the world for their dedication to […]
Dive into cheese-fuelled mania in ROTHCO’s mind-bending new Strings & Things advert
As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]
Pride Parties Have No Age Limit in Touching Campaign by ROTHCO for Dublin Bus
On Saturday June 29th, public service provider, Dublin Bus, celebrates the people who made Pride in Dublin possible, the older LGBTQ+ generations, with a new activation, ‘The Long Road to Pride’. Working with creative agency ROTHCO, part of Accenture Interactive, Dublin Bus decided to bring together people, young and old, from the LGBTQ+ community to […]
A Forgotten Little Red Suitcase Realises It’s Dreams in Endearing TVC for AIB Loans
ROTHCO, part of Accenture Interactive, has created a new commercial ‘The Power of Doing’ for Allied Irish Banks (AIB) which marks the next chapter in the brand’s ‘backing doing’ platform. Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has […]
One strong couple demonstrate the power of hope in new ROTHCO campaign for Electric Ireland
ROTHCO, part of Accenture Interactive, have created a short online film for energy provider, Electric Ireland to promote its involvement in the charity walk Darkness into Light. The film explores the story of an extraordinary couple who turned a devastating personal event into a worldwide movement for hope. Directed by Zak Razvi, the intimate short […]
Accenture Interactive accelerates its mission to reinvent agency model by acquiring Droga5
Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. Completion of the acquisition is subject to customary […]
ROTHCO | Accenture Interactive appoints Jen Speirs as Executive Creative Director
ROTHCO, part of Accenture Interactive, announced the appointment of Jen Speirs as Executive Creative Director. Jen’s appointment will see former ECD Alan Kelly promoted to Chief Creative Officer. Prior to working at ROTHCO | Accenture Interactive, Australian-born Jen was Deputy Executive Creative Director at BMF Australia. A multi award-winning creative, Jen has worked on brands […]