Solicitor Fiona Kingscott, a contract specialist at Langleys Solicitors, unpicks the nebulous and often unregulated world of influencer marketing and explains what you can do to protect your brand. Influencer marketing has grown significantly in recent years, with some brands now paying celebrities huge sums to advertise their products. Or they may work with small-scale […]
Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the results of a research study, conducted by Censuswide, of marketers and their use of diverse imagery in their marketing campaigns. Promisingly, the findings show that 74% of U.K. marketers have been impacted by the ASA Gender Stereotyping Ban […]
Research unveiled on May 8, suggests the advertising and media industries are perpetuating harmful socio-economic stereotypes because they’re too focused on rich and middle-class households. Six out of ten Brits (62%) are concerned that TV ads all too often only portray wealthy homes, while around two-thirds (63%) believe the poor are negatively stereotyped in advertising. […]
Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey. A survey of 2,000 people across the UK on behalf of the prize promotions agency Prizeology looked at influencer marketing on social media platforms […]
A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]
An internet ad from fashion house Gucci has been banned by the Advertising Standards Authority (ASA) for featuring “unhealthily thin” models. The digital campaign, part of the brand’s wider ‘Cruise 2016’ drive, received a complaint in December of 2015 after it appeared on the Times’ website from a reader who believed the featured models to be […]
The advertising watchdog has banned a TV ad for Beats Pill speakers featuring the singer Robin Thicke from being broadcast before 7.30pm following almost 100 complaints from viewers who believed the spot was “offensive” and “sexist”. http://www.youtube.com/watch?v=fbtewxfcptw The spot features Thicke performing his single ’Blurred Lines’ alongside three female models in hot pants and see-through […]
The advertising watchdog has decided not to investigate the controversial “animal cruelty” Marmite ad that has sparked hundreds of complaints to the regulator, saying the spot is “unlikely to cause serious or widespread offence”. The Adam&EveDDB-created ad, which features a parody rescue unit travelling around the UK recovering “neglected” jars of Marmite left at the […]
Iceland “denigrated” the Food Safety Authority of Ireland in an ad defending the amount of horsemeat found its burgers but the ad itself was not “misleading”, according to the ad watchdog. The Advertising Standards Authority upheld in part a complaint that an Iceland print ad stating that horsemeat had never been found in their products […]
GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority. GoCompare.com managed to take both the number one and number two spot with ads created by Dare showing ex-footballer Stuart Pearce and presenter Sue Barker trying to silence Gio Compario, which recieved […]