Uncommon Creative Studio launches Halo’s new campaign ‘Beyond the Asterix’ aiming to transform consumers’ awareness about the damage coffee capsules are doing to the planet. The campaign will demystify the confusion around what coffee capsules are made of and how best to get rid of spent capsules. Halo is the world’s first fully home […]
Ebiquity, a leading, independent, marketing and media consultancy, announced today the release of a research study in collaboration with online fraud and brand safety specialist, zulu5. Ebiquity’s media practice and zulu5 set out to study the extent to which ad misplacement is still prevalent in the DACH region – or Germany, Austria and Switzerland. It […]
Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, creative agency Proximity Madrid, used two characters created for La Primitiva: Mr Fate and his secretary. […]
New eco-friendly advertising platform Bagboard has signed up more than 2,000 London-based retailers ahead of its official launch in 2019. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]
Conflicts are one of the leading causes of hunger affecting millions of people around the world. Six out of ten undernourished people live in regions impacted by conflict. Hunger itself is often used as a weapon of war against civilians. Bombing markets, blocking access to roads, poisoning wells, destroying farming lands… these are some of […]
Air China, the Chinese airline and global aviation leader announces the launch of the ‘Land Your Dream’ campaign, which has been designed to inspire Brits to make their dreams a reality with Air China. This new global creative platform is the latest step in Air China’s commitment to helping people land their dreams by […]
Parcelforce Worldwide, one of the UK’s leading providers of express parcel delivery services worldwide, has revealed its Christmas advert for 2018. The advert follows the story of a young girl getting a Christmas gift to her grandma in Florida, with the help of Parcelforce Worldwide. It highlights the importance of knowing the last posting […]
CollectPlus, the UK’s largest independent store-based delivery and returns service, has created a short film called A Coat Tale to highlight its partnership with Hands on London and their Wrap Up initiatives in London, Birmingham and Manchester which will once again be collecting unwanted coats and distributing them to a variety of causes across […]
Walmart Canada announced that it has hired Cossette as its integrated agency of record. The announcement follows a recently concluded account review and extensive competitive process. Cossette will deliver world-class creative and impactful communications strategies and assume full-range marketing responsibilities to promote Walmart’s omni-channel retail leadership and corporate responsibility as the company prepares to […]
You haven’t seen it until you see it in VR. With Oculus Go, old favourites feel new again, and there’s more immersive content every day, from blockbuster movies and shows to the latest sporting events. Now the Facebook-owned company is launching a new campaign, where a few familiar faces rediscover their passion for movies, see […]