Durex launched a global marketing campaign that aims to challenge some of the misconceptions around female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution – lubrication. Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. […]
DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]
Dayuse.com, the global leader in daytime hotel bookings, announces today that it unveiled an advertising campaign across 500 black cabs in London in a move designed to educate consumers about the opportunity to book a hotel room for a few hours during the day at a discounted rate. The out-of-home (OOH) ad campaign is running across […]
To relaunch the iconic BMW 7 Series model, a two-minute spot created by Serviceplan and shot by Tony Petersen Film, required the expert knowledge of production service company LS Productions to pull off the logistically complex airport runway shoot without a single person seeing the new vehicle.  Contending with airports from around Europe, LS Productions sourced […]
In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which […]
Qatar Airways starts the year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Inspired by Hollywood and produced by some of the movie industry’s most talented creative minds, the commercial takes passengers on a magical journey to a fantasy world that will capture their hearts […]
The Department for Education (DfE) is unveiling a flagship government campaign on 17 January to raise awareness and encourage reappraisal of Apprenticeships by both employers and candidates. Created by M&C Saatchi, the new campaign sets out to challenge the current perception of Apprenticeships, which are often associated with low wages and manual labour. Revealing the […]
Boots Opticians unveils a new campaign showcasing how they can help consumers feel confident and find frames they’ll love. This bring consumers to that ‘feel good frame moment’ when they find the perfect pair. The creative idea was born from the fact that many consumers, particularly 35 to 50 year olds who have never needed […]
Ourtime, the dating website dedicated to singles over 50, launches a new campaign set to hit screens across the UK on Tuesday 15th January 2019. ‘Unasked’ targets over 50s who don’t feel bound by traditional stereotypes and are looking to live life to the full. Ourtime’s latest campaign celebrates the joy of spending time together through shared […]