Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both […]
Chelsea Football Club and socially-led creative agency We Are Social Sport have launched a campaign to find the club a new star player, with a twist. Ahead of the inaugural ePremier League launch on 5th January 2019, the campaign will see Chelsea legend, Gianfranco Zola, announce his intention to find a new star signing. […]
Pampers, together with Publicis Groupe (Saatchi & Saatchi London, MSL Group and Publicis Media) have launched their latest advert in the #ThankYouMidwife series, honouring the relentless work of Midwives over the Christmas period. This latest instalment includes an original recording of ‘Silent Night’ by Brit Award-winner and mum-of-one, Paloma Faith featuring the #ThankYouMidwife Choir, […]
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]
BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities. The ads feature the likes of Clare Balding, Rachel Riley, George Clarke, Phillip Schofield, Rio Ferdinand and Christine Lampard, all sharing personal stories all about moments that matter during the festive period. […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]
For your chance to win the latest Google smartphone on the UK’s best mobile network, select its correct name below. That’s #ChristmasCovered! Ts&Cs: https://t.co/4XnRO5pgpc — Vodafone UK (@VodafoneUK) November 29, 2018 Vodafone has #ChristmasCovered in 2018 with a campaign from global socially-led creative agency, We Are Social. #ChristmasCovered showcases exactly how the UK’s Best Mobile […]
Since 1994, Tim Hortons has been bringing Canadian values to life through its iconic True Stories campaign inspired by the lives of Canadians across the country. Now, Tim Hortons is bringing True Stories back to its roots in a modern and authentic way. Chosen from almost 18,000 stories received organically through the Tim Hortons […]
Most people have stopped worrying about AIDS. Admittedly, there are enough other things to worry about in 2018… But the fact is that most people think the epidemic is over. However, this assumption is wrong. In 2017 alone, 1.8 million new HIV infections were recorded. And almost one million people lost their lives. Each and […]
The Ohio Lottery has launched its holiday campaign titled “It’s Never Too Late,” in association with independent agency, Marcus Thomas. The campaign centres around the idea that the Ohio Lottery is most likely not top of mind for consumers as they celebrate the holiday season, but that the brand will be there when they have waited a bit too long […]