Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… This insight sets the scene for J. Walter Thompson Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film […]
TVS Tyres’ latest campaign #Heavytested conceptualised and created by Rediffusion has been launched recently. The campaign highlights the product’s product edge. It showcases the exceptional quality standards of TVS’s two-wheeler tyres by highlighting the severity of the testing process the tyres undergo. The campaign comprises of three commercials carried through TV and extended to […]
BETDAQ, the leading betting exchange operator, has debuted its latest TV ad campaign. Created by agency Alpha Century, the initial #ChangingForTheBettor spot is fronted by Ralph Ineson (The Office, Game of Thrones, Star Wars: The Last Jedi, Harry Potter) and represents a fresh change in brand direction. Launched on Monday 20 August and running across multiple […]
After a long strategic exercise to unearth Axis Mutual Fund’s core, The Womb launched a campaign that aims to position the fund house as ‘the responsible mutual fund’. It broke with a massive internal program, extends thru’ TV and outdoor, and will culminate with a sustained distributor campaign. Commenting on the new campaign, Rohan […]
Energizer, a leading innovator in the battery industry, is debuting the latest addition to its portfolio, Energizer MAX PLUS alkaline batteries, in its latest TV advertising. Launching in August with a fresh new creative, the advert sees the new look Mr. Energizer take a starring role, promoting the new range. Energizer MAX PLUS AA batteries […]
Toyota’s newest campaign, supporting multiple models, begins airing in August featuring three new TV and digital spots: “Tough as Chuck” starring the one and only Chuck Norris, “Tag” and “So Beautiful.” Also recently launched and part of this multi-model campaign is “The Untameables.” “This multi-model campaign approach allows Toyota to reach targeted audiences with a […]
Berghaus has revealed the first details of a multi-million-pound UK advertising campaign that will begin this September. The first wave will run until March 2019 and has a multi-million-pound media value. It will be the biggest campaign of its type that the brand has ever undertaken and will feature on multiple platforms, including out of home, […]
Jewellery company David Webb has debuted their latest advertising campaign, a modern vision of the quintessential David Webb woman — daring, dynamic, fiercely individual — turning everyday moments into occasions for revelry. Captured by artist and photographer Juergen Teller and created with leading independent creative agency Yard NYC, the ‘Everyday Revelry’ campaign celebrates the irreverent […]
On August 14, INNOCEAN Worldwide India (IWI) announced that an episode of “Celebrating 20 Years of Brilliant Moments with Hyundai,” a campaign that commemorates the 20th anniversary of Hyundai Motor India (HMI), exceeded 210 million views on YouTube. This video called “Father and Son”, set several new records since its release on YouTube. In particular, […]
Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]