In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]
You may have heard of the term “Wardrobing.” The word is used for the act of buying an outfit, wearing it and returning it after. A lot of people do it—it’s a rising trend, and most fashion brands struggle with how to handle it. Not DIESEL though, which introduces its new Fall campaign, aptly called […]
Iconic footwear brand Dr. Martens has launched its global Autumn/Winter ‘19 campaign, ‘Tough as You’, which showcases the rich heritage of the brand and celebrates the resilience and determination of its fans around the world. The campaign, created by global socially-led creative agency We Are Social with production from We Are Social Studios, stems from […]
Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam featuring comedian and Instagram star Celeste Barber. The ‘I Wish I’d Bought It With Klarna’ campaign stars Barber as the host of a home-shopping inspired online mini-series, and premiers across Instagram and YouTube. Using her skills as Instagram’s […]
Kia celebrates its newest model, the All-New Kia XCeed, this week with a primetime TV takeover and a tongue-in-cheek new spot from creative agency Innocean Worldwide Berlin. The 60-second TVC urges fans to act fast as the XCeed ‘won’t be a secret for long’. It goes to air, simultaneously taking over 90% of commercial TV […]
Leading insurance provider Progressive, and Arnold Worldwide have unveiled a new campaign featuring record-setting Cleveland Browns quarterback Baker Mayfield, for a new interpretation of an athlete-brand partnership. As part of the holistic marketing partnership, Mayfield and his new wife, Emily Wilkinson, will become the newest members of Progressive’s acclaimed “network” of marketing campaigns and characters […]
Director Tal Zagreba’s comedic new Samsung campaign speaks to anyone who has experienced the frustration of starting the washing machine, only to discover a stray item they’ve forgotten to add. Creatively devised by Leo Burnett Israel, produced by Kaski Productions, and co-produced by Great Guns, the playful film highlights Samsung’s innovative new line of washing […]
HARIBO Germany is launching a series of three new ads for Goldbears, Color-Rado and Phantasia confectionary, created by Quiet Storm. The first executions ‘Farmer’ and ‘Library’ launch on September the 2nd, to be followed by a third spot later this year. This is the latest instalment since the successful launch of the new Kids Voices […]
Remember A Charity, a consortium of over 200 charities including NSPCC, WWF and many others, has developed a tongue-in-cheek comedic play on classic television from the 1970s. The amusing and nostalgic campaign is the creation of creative agency, Atomic London and BAFTA award winning comedian Matt Berry. Each content piece has been meticulously styled to […]
Iconic Irish department store, Brown Thomas, unveils its first brand campaign with an epic love story directed by Banjoman Films director Dermot Malone. The cinematic two-minute film, ‘Belong Together’, packs an emotive punch, bringing a fresh twist to conventional luxury fashion advertising. The film maps a romantic journey between two people, beginning with the initial […]