India is a cricket crazy country and things are about to get intense. For a fan, it’s when logic and reason take a backseat to unbridled cricket love and make way for lucky rituals and personal superstitions. ‘Trend Your Luck’ celebrates that quirky side of Indian cricket fandom in a humorously endearing way. The film […]
From June 6th, Lime, a leading French electric scooter brand, is speaking out for the first time about its riders’ behaviour. Unlike the USA, the France has seen rising tension over electric scooter users’ bad behaviour that has led to negative media coverage. With a lighthearted print campaign by Buzzman, Lime is changing the conversation […]
The&Partnership group’s AllTogetherNow, have launched Onken’s new multi-channel master brand campaign, “Feed Your Inner Happiness” across social media and TVC. Keen to steer the brand away from a world of over excitable yogurt eaters and slow-mo falling fruit montages, ATN have steered the brand into a more standout, humorous direction – focussing on the inner […]
According to the State of India’s Environment (SoE) 2018, India stands at the bottom of the Global Environment Performance Index (EPI) rankings, which is an alarming situation. Whenever we think about the consequences of our actions we tend to overemphasise the negative aftermath of the choices we make. Of course, this information helps one make […]
Trends is a fashion brand by Reliance Retail conceptualised exclusively for the people of India. No matter where they live, what they do, whatever their cultural background or fashion aesthetic, Trends has something special for everyone. To focus the brand’s efforts to connect with its audience on a deeper level during Ramzan, Brave New World, an […]
Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker and VMLY&R created an experience that highlights family connection. The Iftar of Lights is a unique tablecloth […]
Yes, men manscape. On a regular basis. Almost everywhere. But why take the risk of a razor cut, making a mess or even burning pain when you can choose the effortless option for perfectly smooth skin? With Veet Men, manscaping is a no-pain proposition, a better option for boosting confidence. To promote the pain free, effortless Veet way, […]
Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]
The joys and fears of being a dad are celebrated in a new Father’s Day campaign created by Quiet Storm for Moonpig, the online personalised greeting cards and gifts service. Behind the creative strategy is the insight that whilst we may spend less for Father’s Day than we do on Mother’s Day, expressing your love […]
A leading healthcare communications agency has teamed up with Heart UK to help raise awareness of cardiovascular disease in women. Havas Lynx Group, which employs 350 people across offices in Manchester and London, has created a unique ‘LuvDub’ radio commercial that is being used to highlight the fact that a large amount of the female […]