Creative digital agency, Waste, are advertising for a new squeeze in an unusual way this Valentine’s Day, stating they are looking for a “fearless partner” with badly photocopied, tearable posters. The agency, known for their work for clients such as Supercell, Nintendo, Warner Bros, British Gas and Camelot, targeted potential new clients with individual analogue […]
To mark the National Down Syndrome Society’s (NDSS) 40th anniversary, the organisation has partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the […]
23red and The National Lottery Community Fund have launched a new campaign, ‘Big Little Moments’. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up to help families give their babies and very young children the best possible start in life. This latest work revolves around the idea that […]
Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out. It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says ‘questions be […]
TOPSHOP release a new commercial for their denim SS19 range to promote the unique personalities of the women that wear their denim, centred around the slogan, ‘Fit In Stand Out’ The 1’20” film was directed by COMPULSORY’s Taz Tron Delix. Five diverse women tell the stories of what makes them stand out from the crowd. […]
Wieden+Kennedy São Paulo and Old Spice created the first endless spot of the story: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at here. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television […]
Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league […]
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
Commercial radio took a record total of £713.3 million in ad revenue in 2018, breaking the previous 2017 record of £679.2 million, according to new figures from industry body Radiocentre. The 5.1% increase year-on-year marks the third consecutive year of record-breaking revenues for the medium. This news comes on the day that commercial radio also […]
Pets are always confusing their ambition with their ability, yet 94% of Australian pet owners don’t have cover. To help the Royal Automotive Club of Victoria (RACV) launch their new pet insurance, CHE Proximity created a campaign that shows how RACV covers pets for their overconfidence through a range of vet medical supplies. The integrated […]