Pro skier Julian Carr is launching a new campaign to create the world’s first crowd-funded Super Bowl ad, hoping to raise awareness of global warming in an initiative paid for and run by “we, the people.” Via the global crowd-funding platform Kickstarter, Carr is asking people to help raise the $5.5 million needed to buy 30 seconds of airtime during the Big Game, which boasts TV’s biggest live audience, on […]
Audi and AvL/SE launch a beautiful and thought-provoking new film that invites us to view wind energy through a child’s eyes. The campaign promotes the new Audi g-tron model – a gas-powered hybrid fuelled by wind energy. By reimagining the natural force with childlike wonder, Audi encourages us to consider the possibilities of alternative drive […]
We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates. With that in mind, creative agency BBR Saatchi & Saatchi decided to put this […]
 Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S†premiered November 28, on NBC during “The Voice†in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot by Saatchi & Saatchi LA, […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Juan Garcia-Escudero has been bringing the creative heat for the likes of Leo Burnett and J. Walter Thompson for over 12 years now. Leo Burnett Madrid‘s General Creative Director works for clients […]
McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]
Cinema advertising giant Pearl & Dean has chosen to support the London’s Air Ambulance charity with the launch of its Christmas campaign, in a push through creative agency Procreate London. The support will see the charity’s campaign, “It wouldn’t be Christmas for us without London’s Air Ambulance”, aired throughout the capital’s cinemas for four weeks. […]
Energizer, the UK’s fastest growing battery brand, is back on TV with a new multi-media campaign that focuses on the brand’s credentials in leading innovation and longevity, a key selling point for batteries at Christmas. The TV creative, originally developed by TBWA\Chiat\Day, features the iconic Mr Energizer chased by a swarm of drones. Reinforcing […]
Quiet Storm has created the next instalment of its “Share a Moment, Share a Moonpig” campaign – with a heartfelt and humorous Christmas ad for Moonpig. The new campaign shows that no matter how long the gift list, giving doesn’t have to be an impersonal and generic act with Moonpig’s range of personalised and personal […]
During three days from November 24th to November 27th, Boursorama Bank is launching a new cash gift for its new clients in France. (They receive 130€ when they open a new bank account.) Unfortunately, ad blockers users wouldn’t be able to see this new special offer, which is being promoted via Boursorama’s national banner ad […]
