Richmond, the number one sausage brand from Kerry Foods, is returning to TV screens this summer in a heart-warming new campaign to celebrate its status as the UK’s favourite sausage. Created by Saatchi & Saatchi, the new advert puts a local hero at the heart of its story to demonstrate what it is like to […]
A TV commercial, created for Mazda by Antidote, demonstrates how human senses are brought to life when driving the Mazda CX-5 and sits at the heart of the launch campaign for the all-new model. The 30-second spot, which launches on July 3, continues the brand’s ‘Drive Together’ message inspired by Jinba Ittai – a Japanese […]
We can barely endure some marketing messages for 30 seconds without mentally switching off. So how did Santander manage to get sceptical millennials to endure 17 minutes (yes that’s right, it’s not a typo, seventeen minutes)? The answer is ‘film’. Brand films can sometimes be style over function and merely created to win awards and […]
Jason Romeyko recently becomes Worldwide Executive Creative Director (WWECD) at Serviceplan, working alongside International Managing Partner Markus Noder to amplify globalisation of the network. We had a chance to sit down with Jason during the Cannes Lions Festival and speak about what his vision is for the Group going forward: Q) Take us through your journey from Australia […]
has launched a new initiative aimed at getting India’s sports lovers, famous the world over for their fanaticism about cricket, to pay more attention to the country’s less well publicised athletic achievements. Created by Cheil WW India, the first execution in the #FanTheFire campaign stars the 18-year-old Indian figure skater Nishchay Luthra, who, in spite […]
Creativeland Asia, one of India’s largest and most sought after independent agency. It was founded by Sajan Raj Kurup in the summer of 2007, and is now one of the fastest growing and the most awarded independent communications companies in the country. We had an opportunity to sit down with Raj during the Cannes Lions […]
J. Walter Thompson London’s recent reshuffle of their leadership saw Lucas Peon replace Russell Ramsey as the Executive Creative Director. We got an opportunity to sit down with the new man in charge at Cannes, and discuss his vision for the agency going forward: Q) You recently took over as Executive Creative Director at J. Walter Thompson (JWT) London, […]
Serviceplan France has been awarded three times by the 64th Cannes Lions International Festival of Creativity – which distinguishes the world’s best creative work – for its “Virtual Crash Billboard,” a campaign conceived for Parisian Road Safety. “Virtual Crash Billboard”, an integrated campaign starting from a specially designed interactive digital billboard, was awarded three Lions […]
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA and breaking on June 28. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross […]
Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019. We caught up with Josh Stivers, Director of Product Management […]