Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment. This new deal will see further expansion across 16 new country markets. This follows 3 years of digital out of home (DOOH) deployments in the UK market where the total DOOH revenue […]
Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger. The work marks a shift in strategy for The King’s Ginger. Originally developed in 1903 as a revivifier for King Edward VII, the product has historically been associated […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true “works of art” from all corners of the world. But for ABTO – Associação Brasileira de Transplante de Órgãos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the […]
The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale […]
Scarecrow in association with Radio City launches ‘Radio City ke patakhe’ Iss Diwali, khushiyan hogi, dhua nahi – a Diwali initiative where the channel will burst crackers on the radio. The initiative is launched with an ad film ‘Patakhon ka Aurangzeb’ that will remind people of the nostalgic Malgudi Days. Radio City urges the listeners to enjoy […]
The&Partnership will this week launch a new pan-European campaign, ‘Say Yes to the City’, for Lexus’ self-charging CT hybrid – showcasing how the luxury car’s compact design and impressive fuel economy make it the perfect vehicle for busy urbanites keen to make the most of what their city has to offer. The campaign will launch […]
The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit. A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom […]
A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]
The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN) has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]