adam&eveDDB’s latest online film for Mars Temptations cat treats breaks today and stars cats boxing a variety of opponents to promote their new playtime treat toy, Snacky Mouse. It’s the snack your cat has to whack! The film, Snacky Mouse, is supported by print and digital (US only), social and a branded game in partnership […]
A normal high street roadside is blemished by a football-sized bulge that grows larger with every passing day, while people go about their everyday business seemingly oblivious to the alarming carbuncle – a visual metaphor that forms the basis of Cancer Research UK’s latest TV ad. The one-minute TV spot, made by creative agency Abbott […]
Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]
Yet again, the latest commercial by MTS India, is a prequel and not so subtle assertion that digital natives will require internet data in a revolutionary way. Creativeland Asia has conceptualized the latest integrated campaign for MTS Homespot Instant WiFi. Last year, the charismatic ‘MTS Internet Baby’ drew a whopping 30 million eyeballs on YouTube […]
A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that INGO Stockholm’s Björn Ståhl will be this year’s Advertising Jury Chair. “It is going to be great fun. I have entered work […]
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants‘ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]
To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment. The campaign was planned and bought by Maxus, with creative from krow […]
In a bid to promote the Samsung Galaxy Tab S, the brand’s thinnest, lightest and clearest tablet to date, Cheil has created a new TVC aimed to show how the device makes vision redefined. Directed by Jake Scott, the commercial demonstrates the tablet’s screen technology through a comparative story, in particular, showcasing its clear superiority […]
Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area. The campaign objective is to extend the brand’s footprint beyond […]
Hotly-tipped Cannes Lions contender ‘MTS Internet Baby’ has become India’s most viewed online ad of all time. The Indian market spot for Russian telecoms giant MTS Telecom has been viewed on YouTube over 22 million times in 206 countries with its fresh take on the new generation of ‘digital natives’. To a soundtrack of Diana […]