Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

http://www.youtube.com/watch?v=dhuUhaNIWLQ The team behind Never Hide Films has created this memorable ad for sunglasses brand Ray-Ban with anamorphic desk objects. Borrowing heavily from fellow YouTube user Brusspup, this “Super Clever Sunglass Illusion” features seemingly ordinary items on a desk, which turn out to be hyperrealistic anamorphic cut-outs when viewed from another angle. The only item […]

Debenhams unveils next ‘Winter made fabulous’ ad with JWT London

Debenhams unveils next ‘Winter made fabulous’ ad with JWT London

http://www.youtube.com/watch?v=yM1R1lNuvas Debenhams has unveiled its second autumn/winter 2013 ad, created by JWT London and again using ‘Youth’ by Foxes as its soundtrack. Stuart Douglas’ latest film for the retail house gives us a romantic, sumptuous glimpse into the department store’s stylish collection of winter coats and boots. It is the second of three films Stuart […]

Kia unveils global brand campaign urging drivers to ‘stay human’

Kia unveils global brand campaign urging drivers to ‘stay human’

Kia has unveiled a global brand campaign with Innocean Worldwide Europe which tells drivers to ‘stay human’. The campaign, which covers TV, print, digital and out of home, shows the world through the perspective of the car, and features technologies such as blind-spot detection and assisted parking. It will build on the brand’s ‘Power to […]

Samsung reveals post-apocalyptic Galaxy Gear ad featuring Lionel Messi

Samsung reveals post-apocalyptic Galaxy Gear ad featuring Lionel Messi

http://www.youtube.com/watch?v=6nwuk90Gc2A Samsung has unveiled its latest Leo Burnett-created ad for Galaxy Gear, featuring footballer Lionel Messi and music from Lorde. The Developer ad features a version of 16-year-old Lorde’s single Royals being sung by a series of children in a post-apocalyptic style city landscape. Filmed on the streets of Barcelona, the two-minute spot ends with […]

Renault unveils exotic idents for the Jonathan Ross Show

Renault unveils exotic idents for the Jonathan Ross Show

http://www.youtube.com/watch?v=yCK9HXqC18A Renault UK has unveiled the idents which will form part of its 11-week sponsorship of The Jonathan Ross Show, airing October 12. The idents take the theme of ‘animal attraction’ and focus on the brand’s latest three models: the Renault Captur crossover, the Renault Clio and the Renault ZOE. Two 10-second spots have been […]

Wieden+Kennedy Documentary Explores The Online Creative Culture Of Japan

Wieden+Kennedy Documentary Explores The Online Creative Culture Of Japan

‘Back streets of the Internet’ is a short documentary by advertising agency Wieden+Kennedy Tokyo Lab that explores the online creative culture of Japan. Directed by W+K Tokyo Lab art director Shingo Ohno, the documentary seeks to provide “a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets […]

California Cracks Down On Illegal Outdoor Ads

California Cracks Down On Illegal Outdoor Ads

California might well be the world capital of outdoor advertising, but the medium is coming under increasing regulatory pressure, as state and local governments respond to complaints about the proliferation of illegal or simply unwanted outdoor ad displays. Most recently, Governor Jerry Brown signed a law designed to crack down on illegal mobile advertising, in […]

Volvo releases latest live test, ‘The Chase’

Volvo releases latest live test, ‘The Chase’

http://www.youtube.com/watch?v=_BRoU1hw-CU Volvo‘s latest ‘live test’ video premiered on YouTube, with a Volvo FL Distribution truck thrown into the deep end of a Spanish bull run. Created with Swedish agency, Forsman Bodenfors, ‘The Chase’ was also worked on in post-production by The Mill. Set in Ciudad Rodrigo, where Spain’s infamous ‘encierro’ is said to have started […]

Levi’s targets East London with #MakeOurMark outdoor campaign

Levi’s targets East London with #MakeOurMark outdoor campaign

Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]

Hibu launches first ads since rebrand

Hibu launches first ads since rebrand

Hibu is launching its first major advertising campaign since it rebranded from Yell last year as it hopes to encourage small to medium business owners to reappraise the beleaguered company. The global “Hibu. Made for business” campaign promotes the online “do-it-yourself” digital services it launched last May to help businesses create desktop and mobile websites, […]