Volkswagen’s new ad campaign, ‘Woofwagen’, was created by London-based agency ‘adam&eveDDB’. As the name suggests, it is targeted at dog-owners who want a car that suits their lifestyle—one that includes their beloved canines.
In the cheerful ad, different breeds of dogs go on a joyride with their owners with the windows down, tongues lolling and enjoying the breeze. The ad showcases the diversity of Volkswagen models, showing that, “There’s a Volkswagen for all of us”.
A page has been added to the Volkswagen site, allowing users to choose their cars by a specific dog breed. Options include ‘Family’, ‘Fun’, and ‘Top Dog’, with each of the 36 canines having its own car counterpart.