Google has launched ‘Model Automotive ads’, a mobile search ad format for auto manufacturers in the US. The ads will be served up to anyone who searches for the name of the model being advertised. The format aims to provide users with a showroom-like experience with a carousel of high-quality images of a car’s exterior […]
Nike has launched an inspirational campaign that takes fans into the locker-room of the Turkish national team for a half-time speech by their captain, Arda Turan. Part of the brand’s global football platform ‘Spark Brilliance’, the integrated campaign aims to inspire young players in Turkey and all over Europe. When a team is down, when […]
Continually dedicated to embracing the finest in creativity in an intimate and focused setting, the London International Awards (LIA) officially commences its 31st year with the opening of its entry system. Coming off a landmark 30th anniversary, LIA has received a reputation for consistently gathering some of the brightest creative minds and most respected people […]
Eurostar, the high-speed rail service, is promoting its new London-Paris train with an Instagram campaign. The work by AKQA on the @LaVieOnBoard Instagram account shows a canvas of 200 images showing what it is like to be on board the new train. The squares tell different stories using animated videos and images, including a couple […]
Wellington creative agency Clemenger BBDO, with media partner OMD, have announced the launch of Hello – a new piece of online video content for the NZ Transport Agency aimed at young drivers using their phones behind the wheel. Clemenger BBDO’s Creative Director, Emily Beautrais says, “We’re never without our phones; it’s the first thing we […]
ITV Commercial, FremantleMedia UK and Syco Entertainment announced they have signed a wide-ranging sponsorship deal with UK National Lottery operator, Camelot, for the forthcoming tenth series of hit show, Britain’s Got Talent. The partnership, which was negotiated and will be managed by Vizeum and The Story Lab, sees Britain’s Got Talent and The National Lottery’s […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Saatchi-LA-Toyota-OOH.mp4[/KGVID] A first-ever for the ad capital of the world, Saatchi LA and Toyota are about to thrill audiences with their out-of-home live-action billboard in New York’s iconic Times Square. The live-action billboard highlights RAV4 Hybrid’s “How Far Will You Take It” theme, which aims to ignite the audiences’ passion for adventure. The […]
The International Food and Beverage Creative Excellence Awards are pleased to announce that Google UK Ltd’s Craig Morgan will be the Advertising and Innovations Jury Chair for the 18th edition of The FAB Awards. Craig leads the CPG/FMCG practice at Google UK, working with some of their largest client and agency partners on both UK and Global initiatives for […]
Domino’s is all about Greatness, and now the UK’s favourite pizza brand is getting even closer to how its pizzas made people feel, with a new campaign from iris that shines a light on the great, mouth-boggling taste of a Domino’s pizza. The integrated campaign, born out social research, rides the wave of the nations fascination […]
Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF launch the 2016 Young Lions Health Award. The competition, now in its second year, challenges young creatives and marketers to develop an integrated marketing toolkit that will raise awareness among caregivers about the importance of play in fostering children’s cognitive, […]