DDB and Volkswagen Spain created a campaign around an online game called Polowers. They integrated the Twitter API into the Polowers microsite and required users to become followers to play. Every time a player tweeted using the #polowers hashtag, a Polo on the site would advance a few metres. The person to send the last […]
Droga5 London will be run by the chief executive, Kevin Dundas, who has been poached from 180 Amsterdam; the executive creative director, Nik Studzinski; and the head of account management, Olivia Legere. Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global […]
Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the user to control a number of content scenarios that […]
WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million, according to London’s Sunday Times. The publication is printing its annual “Rich List” April 21. Word of Sorrell’s position on the list, first reported by Campaign Live, comes amid ongoing talks between […]
Old Spice has launched a comical ad campaign to promote its new brand of scented soap. The spot, “Shower,” created by Wieden & Kennedy Portland, mocks the classical jingle-based soap ads from the past. Created by art director Croix Gagnon and copywriter Nathaniel Lawlor, the ad features a man in the shower using the Old […]
A marketing campaign for Manchester Airport is causing a rift after a number of promotional posters were plastered across the city – of Liverpool. The campaign, created by Creative Spark, ran posters on billboards and bus stops, adding fuel to the rivalry between the two north-west cities. John Greenway of Manchester airport told BBC North […]
Print advertising is dwindling at consumer magazines. The Publishers Information Bureau released figures showing total magazine ad pages fell 4.9% from 33,673 in the first quarter of 2012 to 32,023 in the first quarter of 2013. Of 213 titles tracked by the PIB, 107 (50%) experienced ad page declines in the first quarter of 2013 […]
Facebook has revealed two new updates to it Mobile Apps Install Ads platform in order to make it easier for marketers and developers to create and tailor these types of ads. First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means […]
Nike’s new ad celebrating Tiger Woods’ return to the top of the world’s golf rankings has been criticised for glossing over the athlete’s public fall from grace by using the slogan, “Winning takes care of everything”. Woods returned to the golfing top spot on Monday 25 March after winning the Arnold Palmer Invitational tournament. To […]
To promote its new CLIO car model, vehicle manufacturer Renault took some unsuspecting customers on an unbelievably ‘sexy’ test drive. The drive starts off normally—until the salesman prompts the driver to press the ‘Va Va Voom’ button, which causes the scene in front of car to change—transporting the driver to the streets of Paris. After […]