Budapest Business Journal (BBJ) has launched a new campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption. BBJ – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next-generation of decision-makers and […]
This Girl Can, Sport England’s award-winning campaign to help women get active, has turned its attention to tackling the exercise Enjoyment Gap – as it reveals 2.4 million fewer women than men strongly agree they find sport and exercise enjoyable and satisfying. This Girl Can’s new campaign phase, ‘This Girl Can With You’, is a […]
The zany spot by DUDE continues the energetic ‘Inspired by an eBay Story’ platform with a non-linear cinematic approach to launch new, second-hand and refurbished eBay products Today, global online marketplace eBay launches ‘Director’s Cat’: an awareness campaign for its refurbished and second-hand products for the Italian market.It’s the next installation in the ‘Inspired by […]
Aurora, the global creative experience agency, is calling on young men everywhere, as well as male content creators and influencers to celebrate women who inspire them and why. The agency’s campaign, #ImYourAlly, which is live now, is building across social media until International Women’s Day on 8 March. It aims to turn the sadly misogynistic narrative so prevalent in […]
Italy’s demographic crisis prompts baby food brand Plasmon to lobby for organisational and government reform for families Italy’s birth rate has declined every year since 2008 and in 2022 it fell below the 400,000 threshold: a drop of over 25% when compared with births in 2011 (546,607). As the third oldest country in the world, […]
“The Sorry-I-Forgot-About-Vday Trip”, a campaign developed with FRED & FARID New York Love is in the air, but what happens when one partner forgets Valentine’s Day? La Compagnie, 100% Smart Business Class airline offering all-business class flights from Newark (EWR), to Paris, and the iconic Parisian pâtisserie and macaron-making experts at Ladurée, have partnered to […]
FIAT UK and Saatchi & Saatchi London, UK agency of record for automotive giants Stellantis’s Fiat, Abarth and Jeep brands, have launched new UK work for the all-electric, Fiat New (500)RED collaboration, ‘LOOKS GOOD. DOES GOOD.’ The campaign, which launched across OOH, BVOD, digital and social, builds on a creative concept by Leo Burnett Italia […]
For the launch of McDonald’s Sweden’s new fried chicken burger, a homage streetfood culture, the restaurant chain transformed DOOH billboards into digital food trucks to let people try their new offering. To further celebrate street food culture as part of the launch of their new Crafted Chicken burger, McDonald’s Sweden converted DOOH billboards into digital […]
Humanaut has created a Super Bowl ad to launch JuneShine canned cocktails, a brand built on eco-conscious values. A 15- and 30-second version, “Trees,” will debut during the high-profile Super Bowl LVII on Fox on February 12. “Please Earth Responsibly” is the tagline for the spot in which a good-intentioned guest takes it upon herself to plant baby […]
Energy prices are high and the cold spells are biting – saving money on energy bills is high on everyone’s agenda. But Albert Einstein and his dog Chico are here to help, with some simple ideas for saving energy and tracking your energy use in AMV BBDO’s new integrated campaign for smart metering communications body […]