Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]
In 2022, MLB reported that attendance was down by 6%. Baseball skepticism is high and young fans think baseball is slow. In fact, for the first time since MLB was founded 146 years ago, the league instituted a pitch clock to speed up the games. To change perceptions of the game, the San Francisco Giants […]
For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protégée offer, an alarm and remote surveillance system that makes it possible to make your home more secure. While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange […]
After last year’s Ramadan campaign from Adbul Latif Jameel Motors and Serviceplan Experience set the standard for ads that capture the essence of togetherness during Holy Month, this year’s spot continues the story of a family’s Ramadan get together, with various family members en route to Riyadh for an Iftar Abdul Latif Jameel Motors returns […]
Farrow & Ball, the iconic British paint brand, is launching its new Dead Flat® finish with a campaign by creative agency BMB. This premium, multi-surface paint offers an incredibly matt look with impressive durability, enabling customers to ‘colour drench’ their walls, woodwork, ceilings and metalwork with beautiful, uninterrupted colour. Collaborating with acclaimed director/photographer Dan Tobin […]
Creative production company Builders Club along with Hyundai and Innocean launch a campaign film for ReStyle by Jeremy Scott, where the fashion designer upcycled scrap car materials. London and New York based creative production company, Builders Club and Hyundai release a campaign video for the 4th year of Re:Style, this time in collaboration with fashion […]
Created by DAVID Miami, the activation at São Paulo’s international airport is part of the brand’s new global ” Masterpiece” campaign; consumers will have the chance to interact with the iconic art piece “Girl with a Pearl Earring”, by Vermeer This is Real Magic. An ice-cold Coca-Cola, straight from the digital panel, is passed into […]
One hundred years ago, between 1922 and 1927, Aloha Wanderwell became the first woman to drive around the world on a journey that took her through 43 countries. Partially sponsored by Ford Motor Company, she did it all in a Ford Model T – the car that put the world on wheels. Aloha Wanderwell became […]
The brand introduces the world to their latest dish with their “Sizzling Streaks” activation and a TV spot that revives an early aughts classic Fast-casual restaurant brand Panda Express wants to help fans discover their sizzle with a new national campaign created by independent creative and strategic advertising agency The Many that—through a combination of rock-power ballad-driven TV spots […]
5 years ago, The World Health Association recognized burn out officially as a new disease. Today, 44% of Danish youth is feeling burned out*. The number of young people suffering is increasing. Danish public service radio and TV-station has a mission to turn the tide in a mission to find out what makes the youth happy […]