MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves from Arena Media. The brand is planning to run a campaign starting at Easter to coincide with the start […]
Karmarama has been appointed to create the idents for Honda UK’s new Channel 4 film network sponsorship. The win follows a competitive pitch. The Channel 4 film sponsorship is the biggest in the market, and includes all films across Film4, More4 and e4. The two-year sponsorship deal begins next month, with Karmarama’s new creative campaign […]
M&C Saatchi Group, through LIDA (their CRM and direct marketing agency), has acquired a majority stake in MCD Partners, a digital customer experience agency. The US offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. LIDA, based out of London, will continue to be led by Matthew Heath, Chairman […]
MEC Manchester has boosted its senior line up by hiring Joanna Parnell as Managing Partner. Parnell will lead the paid digital team and drive forward the agency’s proposition to clients and new business. She reports to MEC Manchester’s Managing Director Mick Style. She joins MEC from Unique Digital where she was Strategy Director. Parnell is […]
Maxus UK has announced a new parental policy to support new parents within the agency. The policy features 26 weeks paid leave for either mums or dads; the option to take up shared parental leave with a partner; up to six paid emergency care days and a parent buddy. The programme recognises that all parents, […]
Award-winning customer acquisition agency, The Specialist Works, has appointed Lucy Davis to Head of Brand Partnerships. The newly created role will see Davis have direct responsibility for several services, including Goodwill Works (facilitating client partnerships to deliver low cost acquisitions), Personar, the UK’s only personality-type database and email and postal data. Davis will be heading […]
DewGibbons + Partners, the London-based independent brand design consultancy, has hired former Saatchi & Saatchi Creative Director Paul Domenet to the new role of Creative Director Communications. In a distinct departure from the creative industry’s business as usual, Domenet will be developing communications as an integral part of the agency’s strategic brand design offering. He […]
The Open University, the UK’s leading provider of quality part time learning has appointed LIDA as its lead agency across all marketing channels. The shop won the integrated account following a competitive pitch led by the Crown Commercial Service that began in January this year. LIDA replaces AMV BDDO on the business. LIDA has been […]
Sam Walker and Joe De Souza, the former group ECDs and partners at Karmarama, have launched a creative shop called Faster Horses. The company is designed to help clients find standout creative solutions to business problems. Operating effectively as a lean “bolt-on” creative department, Faster Horses aims to deliver ambitious work for ambitious clients, providing […]
VML has promoted Chris Wood to Executive Director, Europe, and Amanda Farmer to Managing Director, London, as the agency expands its global operations. Chris has led VML’s London office for the past five years in his role as Managing Director, overseeing accounts such as Premier League, Whitbread, Xbox, Bridgestone and Virgin Active as the agency […]