British fitness company, Gymbox, has appointed BMB to refresh its branding and produce an advertising campaign for early July. The appointment follows a multi-agency pitch handled directly by the 17-year old fitness business – there is no incumbent agency. BMB is commissioned to review Gymbox’s brand strategy, style and identity; the brief includes producing an advertising campaign […]
Jack and Bry, the creator of plant-based meats made from Jack fruit, has appointed Forever Beta as its first creative partner. The business created the world’s first jackfruit pepperoni, with both Zizzi and Papa John’s adding the meat substitute to their vegan menu’s soon after its launch. It is now looking to build on this […]
Two Wunderman Thompson designers based in the. U.K. created a new font themselves for Wunderman Thompson, called WT Gothic.
To do this, they studied the history of Wunderman and J. Walter Thompson’s respective origins, researching the past to define moments where each agency inspired growth as a brand. The designers looked at key design elements of the older timeframes (i.e.: building facades, advertisements, and fonts of the legacy agencies), using their inspiration to create one new typeface. Key points about the process: Variability, sound, motion, and data were key considerations during development, all around inspiring growth. Geography and […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
RAPP Worldwide and the Proximity Worldwide offices that sit within Omnicom’s Precision Marketing Group (OPMG) are integrating into the RAPP Worldwide family. The enlarged organization will become a fusion of both agencies’ individual strengths, creating an even stronger and more competitive powerhouse of talent, capabilities and clients. The merger will extend the agencies’ global scale and […]
Mondelēz International has appointed VCCP as their lead creative agency for Toblerone. VCCP’s appointment on Mondelēz International’s popular chocolate brand follows the agency’s selection as lead global ad agency for Cadbury in 2017 and Maynards Bassett’s and Green & Black’s in 2019. VCCP will initially be working on a large global creative platform, looking to launch […]
A hands-on craft project to entertain kids, while teaching them about how they can be responsible and stay safe during the Coronavirus outbreak.
During the current COVID-19 outbreak, face masks have become increasingly hard to find in Australia, to the point that people are advocating for the ones available to be saved for healthcare workers. However, it’s been widely recognised that face masks are effective in reducing community spread of the virus. At a time when parents are […]
A collective of young furloughed ad world staff have come together to donate their time and expertise to businesses who desperately need help surviving the Coronavirus lockdown. Called Not Fur’ Long, the agency will offer strategic, marketing and creative support to the small to medium-sized businesses that are the lifeblood of communities, but also the most at […]
Hot Pickle, the award-winning London-based creative agency, has launched a no-nonsense “get stuff done” division to meet the unique needs of today. Prior to the pandemic, Hot Pickle was a 25-strong business creating experiences for some of the world’s biggest brands including: Magnum, Guinness, Coca Cola, Hovis and Pokémon. With a need to (temporarily) change […]
- Bushell joins from digital agency Valtech, where she was Commercial Director - Will be responsible for overall revenue growth of LAB Group agencies, which include LAB and Reflect Digital
LAB Group has announced the appointment of Harpreet Bushell to the newly created role of Chief Growth Officer. Bushell joins from digital agency Valtech, where she spent just over two years as Commercial Director, with responsibility for new business. As a member of the global alliances team for Microsoft and Sitecore, Bushell developed joint lead generation […]