Data2Decisions, a global marketing effectiveness consultancy, has launched PoleStar Live, an advanced media budget optimizer that integrates real time metrics to enable more accurate and dynamic planning and optimisation across media buying platforms. Based on a fusion of digital attribution with marketing mix modelling, PoleStar Live is a holistic attribution tool powered by AI, designed […]
Quantcast, which owns and operates the world’s largest AI-driven audience insights platform for the open internet, announced the launch of Quantcast Choice. Available from May 15 for free, Quantcast Choice is the first widely available implementation of the IAB Europe’s Transparency and Consent Framework. The product has been in beta since February and is already […]
Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
As the world moves towards an increasingly automated future, FIELD launches a thought-provoking short film that explores what it feels like to be an augmented human being. With AI systems playing an ever-growing role in our day-to-day decision making, creative studio FIELD highlights a timely and important topic. Harnessing the insight that human and artificial […]
Global performance marketing agency iProspect revealed some of the top trends in how brands can leverage the enormous power of machine learning and technology to create new applications and improve customer experience. These trends have been identified in iProspect’s annual survey, Future Focus: The New Machine Rules: Enhancing Customer Experience is Essential Customers are increasingly expecting […]
The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognised in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In […]
The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]
 The Times have commissioned creative agency, ROTHCO to celebrate the legacy of JFK in the lead up to the end of the centenary of his birth. On March 16, they release ‘JFK Unsilenced’, a campaign that uses specialist AI technology, to recreate the speech the 35th US president was meant to make in Dallas, on […]
New data from AI tech company Quantcast reveals that the automotive sector is still creating advertising campaigns focussed on heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 percent in the 20 years up to 2014. However Quantcast found that […]