Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]
Access has been appointed to develop a global digital platform for Edrington, the leading independent premium spirits company. Following a comprehensive agency review, Manchester-based digital marketing agency Access was handed the brief to develop a sophisticated global web platform which will provide global brand and product governance. The site will also give regional and country markets the […]
No.3 Gin, the award-winning London Dry Gin brand owned by Berry Bros. & Rudd, has appointed BBD Perfect Storm to handle its global brand re-positioning and creative communications. BBD Perfect Storm, which won the business after a three-way pitch process, will create a new global brand positioning and brand platform for No.3 Gin which will […]
Sipsmith launched its most ambitious campaign in its 10-year history, bringing to life the brand story, celebrating its passion and its uncompromising commitment to crafting the very best London Dry Gin, through a beautiful stop motion animation film, developed by Ogilvy UK. Sipsmith, founded by two childhood friends, Sam Galsworthy and Fairfax Hall, fought to […]
Billson’s brewery reveals its first alcoholic drinks for 70 years, with brand and packaging design by independent, international design agency Cowan London. This launch is not only a new chapter in the story of one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in the increasingly […]
Independent brand design studio CookChick has developed the positioning, naming, identity, packaging design for a new craft cider Adnams Wild Wave. Wild Wave is a collaboration between a Gloucestershire cidermaker and Adnams’ Master Brewer and Master Winemaker. A unique blend of bittersweet and dessert apples grown in the beautiful foothills of the Malvern Hills, Wild […]
Banjoman Films releases ‘Dublin Reborn’ for Irish whiskey brand Teeling. The two-minute commercial follows a young rapper, struggling to find his niche. Busking on the streets of Dublin, his story takes an unexpected twist as he learns to look back at old traditions to inspire his music. Dermot Malone, Founder and Director at Banjoman Films […]
Hydrogen has been appointed as social media agency for whisky brand Highland Park’s global social channels, following a competitive pitch process. Part of the Edrington Group, award-winning single malt whisky brand Highland Park is distilled in Orkney, but is sold throughout the world, with a strong presence in areas such as the US, Hong Kong, […]
The big question from InBev/Carlton & United Breweries team to WhatCameNext_ was ‘how can we create a brand that makes pre-mixed batch cocktails desirable and relevant for the Australian market?’ Serving cocktails on draught was such a step away from traditional cocktail culture and the expected bar ritual so the challenge was how to keep […]
Brand design consultancy Lewis Moberly has created the brand identity and packaging design for Tidal Rum, a new rum launching in the UK this month. A pale golden island rum infused with Pepper Dulse for a salty sweetness, Jersey-based Shorts Boy Distillery has produced a product made possible by the extreme tides of the Channel Isles that […]