Proximity London has appointed Ronnie Crosbie as head of strategic planning. Charged with leading the agency’s 21-strong planning department, Crosbie will report directly to chief strategy officer Adam Fulford. Crosbie brings over 20 years of industry experience to his new role and joins from Dentsu Aegis Network where he was head of strategic planning, data […]
Global digital creative agency AnalogFolk has appointed experienced service designer Michelle Watson as Executive Director of Customer Experience. In her new position, Watson will be responsible for expanding the company’s efforts in helping brands to improve the way they serve their customers. Building on growing client needs across Nando’s, Scotch and Soda, Blink and Nike, […]
Nadine Young has been promoted to the expanded role of managing director Starcom UK. She will continue to lead the P&G One team but takes on a broadened remit with additional responsibilities across Starcom. Young, who will report to Starcom CEO Mark Howley, originally joined the agency in 2016 to lead the P&G business having joined […]
Ogilvy UK announced two new strategy heads join the business, bolstering strategic leadership and bringing added depth in data, insights and innovation to the agency and its clients. Sarah Blackman, Head of Strategic Innovation and Kate Wheaton, Head of Customer Engagement Strategy will both join Gen Kobayashi, Head of Strategy, Communications, to lead an experienced […]
Mindshare UK, part of WPP, announced the appointment of Kristiina Railo to the role of Head of New Business and Marketing, and Lara Ponniah to the role of Partner for Grow@Mindshare. As Head of New Business and Marketing, Railo will be responsible for taking Mindshare UK’s audience-first proposition to market, and ensuring that the benefits […]
Brand design agency PB Creative has announced the appointment of Velda Croot as New Business Director to further boost its senior team and drive growth. The appointment comes on the back of the appointment of Anna Amos as Client Services Director and Lloyd Moffat as Creative Director. Founded in 2010, PB Creative was named 4th […]
We Are Social has promoted Lisa Bain to the newly-created position of global Chief People Officer. The move comes as We Are Social announces a major boost to investment in talent globally with the creation of a new People & Culture (P&C) team, which will be headed up by Bain. Bain, previously the agency’s global human […]
Dentsu Aegis Network has announced that Michael Epstein will become CEO, Carat Global, reporting directly into Peter Huijboom, Global CEO Media & Performance and Global Clients. Michael will be based from New York, whilst spending time in London working with the Carat Global Leadership team. Michael joined Carat US in 2013 as its first Chief Strategy […]
Mindshare, part of WPP, has won the media planning and buying account for Yorkshire Building Society Group, following a successive run of new business wins. The account will be worth an estimated £6 million in billings to Mindshare’s business. The financial institution, headquartered in Bradford, appointed Mindshare with the aim of driving long-term business growth over the next 5 years and bringing to life its brand positioning as part of its communications planning. Mindshare’s newly launched DX tool played a crucial role […]
Global brand experience agency Sense, which has offices in London and New York, has revised the roles of its leadership team to accommodate the rise in briefs coming from outside the UK and position itself for further international growth. The move comes in the wake of Sense’s increasing success and a very strong global business […]